Ep 12: How to lead like a modern CMO (with Sangram Vajre, Chief Evangelist at Terminus)

03/20/20 • 60 min

Limitless: A Sales and Marketing Podcast

Key Takeaways - Trends (going from lead to accounts) - Role (own parts of customer success) - Organization (running a team of specialist - act like a CEO) - Metrics (Business outcomes and same metrics as sales) - Stage based CMOs (Different type of CMO for a different stage of the company) - What are the key attributes any CMO needs in their toolbelt - What keeps CMOs up at night or what keep you up at night being a CMO yourself? - How and why to manage your team according to KPIs - What are the Key ABM findings for CMOs to consider - Should marketers own parts of customer success? - Should a startup hire specialist or generalist first? - What do you mean when you say CMOs should act like CEOs? elaborate - Is there a right type of CMO based on the stage of the company? - You always say marketing is not demand gen, and it's business outcomes (demand gen, pipeline velocity, expansion). Could you elaborate on that? - When is the right time to create a category? How do you know it's the right time and you have the scope? - What budget does an SMB need to start ABM? - Is ABM ideal for a startup with no sales team? - What is your idea of positioning to begin with, in a saturated market? - Minimum basic strategy and tech stack needed for omnichannel marketing for a B2B tech company with a limited budget? - Where do you see the biggest skills gap in marketing today, and how do you overcome that challenge? - How to become a CMO? - Which medium works better in ABM? Sales Nav, Webinars, Seminars, etc? - When is the right time to hire a CMO? Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Previous Episode

Ep 11: Go-to-Market strategy for your product's API integration (with Stephen Farnsworth, Head of Partnerships, Outreach)

Often, we release a new product integration, but marketers are stuck with what should they do next, how should they market it. This topic will uncover the GTM strategy and outline the steps to help reap the maximum benefits out of the new product’s integrations. - How should you choose an integration partner? - Integrations should be customer-driven or value-driven? What’s the best approach? - What are the aspects to keep in mind while integrating with another product? - Integration is completed. What’s the GTM for your integration? - How long do these integration partnerships last? - Can integrations be a major revenue channel? Do you have any case studies that you can share with us? - What happens when an SMB integrates with a mid-market or an enterprise product. - How does that dynamic pan out? Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

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Ep 13: 3 Steps to Create Your Own Salesperson That Never Sleeps (with Maury Rogow, CEO of Rip Media Group)

Maury has launched over 200 brands and 3 successful startups using visual storytelling structure. One of his earliest lessons was being a part of selling a startup to Cisco Systems for $2 Billion. He is an out of the box thinker and delivers real results with video first marketing. Key Takeaways - Why are stories so important? - What is the easiest way to grab your prospects attention? - How to write the best stories for your brand? - The impact of the right story in the right place at the right time - Why your sales and marketing is failing and how to fix it? Watch the webinar here: https://limitless.hippovideo.io/webinar/maury-rogow/three-steps-create-own-salesperson-never-sleeps Read the transcript here: https://www.hippovideo.io/blog/3-steps-to-create-your-own-salesperson-that-never-sleeps-webinar-for-video-selling/ ____ Here are the links Maury Rogow mentioned in the webinar: Resources: https://lp.ripmediagroup.com/webinarthankyou - Get the guide and scorecard Rise of The Entrepreneur - https://www.amazon.com/Rise-Entrepreneur-Maury-Rogow/dp/0615995977 - Maury's book The Customer Journey - https://vimeo.com/157065292 - Video Personalized Videos - https://support-watch.hippovideo.io/video/play/k4DaaT7R60kX_seI8TixNQ - Hippo Video ____ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo