Inside Fashion Marketing by Zalando Marketing Services
Zalando Marketing Services GmbH
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Top 10 Inside Fashion Marketing by Zalando Marketing Services Episodes
Goodpods has curated a list of the 10 best Inside Fashion Marketing by Zalando Marketing Services episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Inside Fashion Marketing by Zalando Marketing Services for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Inside Fashion Marketing by Zalando Marketing Services episode by adding your comments to the episode page.
#29 How adidas Golf expanded its customer base to Gen Z
Inside Fashion Marketing by Zalando Marketing Services
10/13/22 • 16 min
This week Andreas is speaking with Bethany Ripley, Digital Marketing Manager at adidas Golf. Wondering how adidas gained 7K new customers in 2022 with ZMS? Wonder no more! This past July, together with ZMS, adidas Golf sent 3 influencers to the 150th anniversary of the Open Golf Championship in Scotland. The campaign created around this event aimed to expand the typical audience for golf-wear to Gen Z. Trust adidas to give something classic a fresh edge!
#14 (2/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind
Inside Fashion Marketing by Zalando Marketing Services
02/17/22 • 15 min
Welcome back to part 2 of our episode about how Reebok uses data in its campaigns for everything from launching new products to leveraging lookalike buyers. Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, talk about some of the ways Reebok uses data and how you can do the same with ZMS. If you missed part 1, here’s the link.
Curious to read more? Check out how Reebok launched its Kinetica sneaker on Zalando using careful data analysis.
#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign
Inside Fashion Marketing by Zalando Marketing Services
08/18/22 • 20 min
This week Andreas is chatting with Christian Weiss, Digital Marketing Director North Europe at Levi Strauss & Co, about Levi’s approach to branding and its recent 501 Icons campaign on Zalando. Levi’s has a long and extremely influential history in the denim category and is an industry leader when it comes to creating a strong brand and iconic pieces. Listen in to hear how the brand continues to win new customers with classic styles.
Want to read about some other impactful Levi’s campaigns? Here’s one from last year which saw Levi’s sales increase by 111%.
#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
Inside Fashion Marketing by Zalando Marketing Services
05/12/22 • 13 min
This week, tune in to the first part of our two-part episode on Zalando's Partner Program! Andreas speaks to Nacho Royo Hernandez, Director of Partner Consultancy at Zalando about how brands selling through Zalando’s Partner Program marketplace model can optimize for success. For brands of budgets big and small, we’ve got helpful insights and actionable recommendations to help you cut through the noise and reach the right customers.
Curious about how partner brands such as PUMA and Salsa are already doing it? Hold tight for part 2 where Nacho dives deeper into real-life campaign examples and shares his top takeaways.
If you want to join the Partner Program, just fill out this form and we’ll get back to you.
#3 SNOCKS: Connecting to customers as a small brand on a big platform
Inside Fashion Marketing by Zalando Marketing Services
07/22/21 • 19 min
Andreas talks to Johannes Kliesch and Thomas Bauknecht from SNOCKS about how they leveraged advertising and marketing to grow their brand from 0 to 25 million euros in sales selling basic socks and underwear - in just 5 years! Listen in to hear them talk about how they reach and engage with customers and what their tips are for other brands wanting to achieve the same.
Want to know more about how brands are shaking up their marketing strategies to adapt to digital acceleration and online marketplaces?
Find our 2020 Brand Partner Study here: https://corporate.zalando.com/en/brand-hub/news-media/zalando-marketing-services-brand-partner-study-2020
Check out SNOCKS: https://snocks.com/blogs/podcasts
#10 Dermalogica: Launching a product with influencer marketing
Inside Fashion Marketing by Zalando Marketing Services
10/28/21 • 8 min
Andreas is joined by Bogi Olschok, Social Media Manager at Dermalogica, to discuss how the beauty and skincare brand uses influencer marketing, specifically seeding campaigns, for product launches.
Their starting point was the question: How do you reproduce the experience of friend-to-friend skincare recommendations in the digital fashion and beauty space, and make it authentic and meaningful? Listen in to hear Dermalogica’s answer and find out all about seeding campaigns! Additionally, read Dermalogica's success story to find out how they achieved a 95% posting rate by scaling influencer marketing via Collabary: https://corporate.zalando.com/en/brand-hub/news-media/how-dermalogica-achieved-95-posting-rate-scaling-influencer-marketing
#23 How Rituals educates and delights customers around its sustainable assortment
Inside Fashion Marketing by Zalando Marketing Services
07/07/22 • 14 min
Sustainability is an increasingly important topic for customers, who are keen to shop responsibly across categories - including of course, beauty! That’s why this week Andreas is chatting with Niki Kauffmann-Schilling, Director Innovation & Sustainability at Rituals, to speak about Rituals’ recent Earth Week campaign and the brand’s excellent sustainability practices.
Curious to know more about Zalando’s sustainability strategy? Have a read here.
#1 The North Face: Crafting campaigns around sustainability
Inside Fashion Marketing by Zalando Marketing Services
06/24/21 • 15 min
Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigns - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.
Want more guidance on marketing, advertising, and sustainability? Have a read through our "Attitude-Behavior Gap Report" which outlines concrete steps brands can take to help customers make more informed choices. Curious about our powerful data capabilities? Have a look at our ZMS Insights page and find out how you can leverage data to drive your marketing and advertising decisions.
Find The North Face RENEWED by RÆBURN collection here: https://bit.ly/3gGVLH5 Find the Attitude-Behavior Gap Report here: https://zln.do/3guKBX5 Check out ZMS Insights: https://zln.do/3d4DylV
#12 Athleta: Expanding to new markets
Inside Fashion Marketing by Zalando Marketing Services
11/25/21 • 11 min
This week Andreas is joined by Kristine Pizzelanti, Vice President Marketing, Store Experience & Licensing at Gap Inc. (Athleta’s parent company), to discuss their latest European launch in partnership with Zalando.
Listen in to hear how Athleta creates locally relevant campaigns, works with athletes such as Simone Biles and Allyson Felix, and comes up with creative ways to localize the brand whilst staying true to its core values and brand DNA. You can read about the launch here: https://corporate.zalando.com/en/newsroom/news-stories/growing-across-continents
#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%
Inside Fashion Marketing by Zalando Marketing Services
04/27/23 • 19 min
Today Andreas talks to Pascal Parise, Vice President Europe Franchise & Global Wholesale at Aldo Group and Cindy Leclerc, Senior Marketing Manager, Wholesale EU at Aldo Group about something we haven’t discussed on the podcast so far, and that’s cross-category brand collaborations! Cross-category collaborations are marketing collaborations between brands from different categories such as fashion and beauty.
In 2022, ALDO and L’Oréal joined forces with ZMS. The aim was to connect beauty and fashion audiences with a 360°degree campaign, showcasing an exclusive product collaboration through expertly tailored media placements, both onsite and offsite.
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FAQ
How many episodes does Inside Fashion Marketing by Zalando Marketing Services have?
Inside Fashion Marketing by Zalando Marketing Services currently has 47 episodes available.
What topics does Inside Fashion Marketing by Zalando Marketing Services cover?
The podcast is about Brand, Marketing, Management, Podcasts, Business and B2B.
What is the most popular episode on Inside Fashion Marketing by Zalando Marketing Services?
The episode title '#10 Dermalogica: Launching a product with influencer marketing' is the most popular.
What is the average episode length on Inside Fashion Marketing by Zalando Marketing Services?
The average episode length on Inside Fashion Marketing by Zalando Marketing Services is 16 minutes.
How often are episodes of Inside Fashion Marketing by Zalando Marketing Services released?
Episodes of Inside Fashion Marketing by Zalando Marketing Services are typically released every 14 days.
When was the first episode of Inside Fashion Marketing by Zalando Marketing Services?
The first episode of Inside Fashion Marketing by Zalando Marketing Services was released on Jun 17, 2021.
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