#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign

08/18/22 • 20 min

Inside Fashion Marketing by Zalando Marketing Services

This week Andreas is chatting with Christian Weiss, Digital Marketing Director North Europe at Levi Strauss & Co, about Levi’s approach to branding and its recent 501 Icons campaign on Zalando. Levi’s has a long and extremely influential history in the denim category and is an industry leader when it comes to creating a strong brand and iconic pieces. Listen in to hear how the brand continues to win new customers with classic styles.

Want to read about some other impactful Levi’s campaigns? Here’s one from last year which saw Levi’s sales increase by 111%.

Want to read about some other impactful Levi’s campaigns? Here’s one from last year which saw Levi’s sales increase by 111%.

Previous Episode

#25 - Behind the scenes at ZMS: Meet our Tech team!

This week, Andreas is chatting with two members of our Tech team in order to give you a more personal understanding of who we are and how we work. Giving you a sneak peek behind the scenes to show you how we build top-tier marketing and advertising products for our partners are Deepak Nautiyal, Head of Product at Zalando, and Stephan Ziep, Head of Engineering at ZMS. Interested in joining the team? Check out our open positions here.

Next Episode

#27 (1/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando

In part one of our two-part episode with Crocs, Andreas is chatting with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Key Account Executive from the brand about Crocs’ recent exclusive zPlus campaign with Zalando - The Classic Crush! Listen in to hear all about Crocs’ brand history and their partnership with Zalando and how they go about reaching various target audiences.

Hold tight for part two, where Davide and Priscilla will be talking in greater detail about The Classic Crush campaign and giving you some great tips about how to achieve similar successes on Zalando!