#1 The North Face: Crafting campaigns around sustainability
06/24/21 • 15 min
Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigns - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.
Want more guidance on marketing, advertising, and sustainability? Have a read through our "Attitude-Behavior Gap Report" which outlines concrete steps brands can take to help customers make more informed choices. Curious about our powerful data capabilities? Have a look at our ZMS Insights page and find out how you can leverage data to drive your marketing and advertising decisions.
Find The North Face RENEWED by RÆBURN collection here: https://bit.ly/3gGVLH5 Find the Attitude-Behavior Gap Report here: https://zln.do/3guKBX5 Check out ZMS Insights: https://zln.do/3d4DylV
Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigns - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.
Want more guidance on marketing, advertising, and sustainability? Have a read through our "Attitude-Behavior Gap Report" which outlines concrete steps brands can take to help customers make more informed choices. Curious about our powerful data capabilities? Have a look at our ZMS Insights page and find out how you can leverage data to drive your marketing and advertising decisions.
Find The North Face RENEWED by RÆBURN collection here: https://bit.ly/3gGVLH5 Find the Attitude-Behavior Gap Report here: https://zln.do/3guKBX5 Check out ZMS Insights: https://zln.do/3d4DylV
Previous Episode
Inside Fashion Marketing by Zalando Marketing Services - Trailer
Inside Fashion Marketing by Zalando Marketing Services (ZMS) - the fashion marketing podcast with Andreas Antrup, Senior Vice President Advertising of Zalando and Managing Director of ZMS. Find snackable inspiration for fashion, beauty and lifestyle brands as well as retailers.
Next Episode
#2 How brands are re-thinking customer connection online
Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing. Looking back on the many campaigns we’ve had over the past months, Diana discusses best practices and the ways in which she and her team have been helping brands come up with innovative ways to reach the right customers and rethink what it means to connect and engage in socially distant and unpredictable times.
Curious about how brands responded to the pandemic? Check out this case study from Nike’s Play Inside campaign: https://zln.do/36gWRV0
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