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Inside Fashion Marketing by Zalando Marketing Services - #23 How Rituals educates and delights customers around its sustainable assortment

#23 How Rituals educates and delights customers around its sustainable assortment

Inside Fashion Marketing by Zalando Marketing Services

07/07/22 • 14 min

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Sustainability is an increasingly important topic for customers, who are keen to shop responsibly across categories - including of course, beauty! That’s why this week Andreas is chatting with Niki Kauffmann-Schilling, Director Innovation & Sustainability at Rituals, to speak about Rituals’ recent Earth Week campaign and the brand’s excellent sustainability practices.

Curious to know more about Zalando’s sustainability strategy? Have a read here.

07/07/22 • 14 min

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