Inside Fashion Marketing by Zalando Marketing Services - #23 How Rituals educates and delights customers around its sustainable assortment

#23 How Rituals educates and delights customers around its sustainable assortment

07/07/22 • 14 min

Inside Fashion Marketing by Zalando Marketing Services

Sustainability is an increasingly important topic for customers, who are keen to shop responsibly across categories - including of course, beauty! That’s why this week Andreas is chatting with Niki Kauffmann-Schilling, Director Innovation & Sustainability at Rituals, to speak about Rituals’ recent Earth Week campaign and the brand’s excellent sustainability practices.

Curious to know more about Zalando’s sustainability strategy? Have a read here.

Previous Episode

#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover

With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, International Omnichannel Manager, and Henrik Matthiesen, Brand Director at Vero Moda’s parent company Bestseller about the brand’s Homepage Takeover on Zalando celebrating their inclusive denim assortment.

If you’re curious about values-driven marketing, inclusive sizing, and optimal customer engagement, then look (or should we say listen) no further!

Next Episode

#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns

The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running category is Sharon Nanhoe, Channel Marketing Manager Running at ASICS, and Manuel Meyer, Zalando Account Director at ASICS.

Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.