Inside Fashion Marketing by Zalando Marketing Services - #12 Athleta: Expanding to new markets

#12 Athleta: Expanding to new markets

11/25/21 • 11 min

Inside Fashion Marketing by Zalando Marketing Services

This week Andreas is joined by Kristine Pizzelanti, Vice President Marketing, Store Experience & Licensing at Gap Inc. (Athleta’s parent company), to discuss their latest European launch in partnership with Zalando.

Listen in to hear how Athleta creates locally relevant campaigns, works with athletes such as Simone Biles and Allyson Felix, and comes up with creative ways to localize the brand whilst staying true to its core values and brand DNA. You can read about the launch here: https://corporate.zalando.com/en/newsroom/news-stories/growing-across-continents

Previous Episode

#11 Estée Lauder: Marketing for the Holidays

With the holiday season fast approaching, this week Andreas is joined by Franca Alfuss from Estée Lauder to discuss how to make the most out of marketing activities around this time, as well as their multi-brand approach.

Franca shares insider tips and tricks from The Estée Lauder Company's exclusive, ZMS Partner Award-winning, 2020 beauty gifting campaign, which was tailored to create awareness and excitement for the company’s brands before key commercial moments, Cyber Week and the holidays. Listen in to hear all about how The Estée Lauder Companies gained +130% new customers with their touching festive campaign, and read all about the ZMS Partner Award here: https://corporate.zalando.com/en/brand-hub/news-media/zms-partner-award-2021

Next Episode

#13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?

We’ve got a festive episode in store for you this week, where we’ll be looking back at all we learned during 2021, and looking at our crystal ball to give you some insights into what’s coming up in 2022 - for the fashion industry, for Zalando Marketing Services, and for season 2 of our podcast (hold tight)!

Andreas Antrup is joined by Diana Berte to unwrap some insightful audio parcels sent to us from brand partners and internal experts, and of course, we'll be sharing our top tips to get you started with your 2022 marketing strategy. Don't miss it!