Inside Fashion Marketing by Zalando Marketing Services - #20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

05/12/22 • 13 min

Inside Fashion Marketing by Zalando Marketing Services

This week, tune in to the first part of our two-part episode on Zalando's Partner Program! Andreas speaks to Nacho Royo Hernandez, Director of Partner Consultancy at Zalando about how brands selling through Zalando’s Partner Program marketplace model can optimize for success. For brands of budgets big and small, we’ve got helpful insights and actionable recommendations to help you cut through the noise and reach the right customers.

Curious about how partner brands such as PUMA and Salsa are already doing it? Hold tight for part 2 where Nacho dives deeper into real-life campaign examples and shares his top takeaways.

If you want to join the Partner Program, just fill out this form and we’ll get back to you.

Curious about how partner brands such as PUMA and Salsa are already doing it? Hold tight for part 2 where Nacho dives deeper into real-life campaign examples and shares his top takeaways.

If you want to join the Partner Program, just fill out this form and we’ll get back to you.

Previous Episode

#19 - Behind the scenes at ZMS: Meet our Partner Consultancy team!

This week, Andreas is chatting with two of our Partner Consultants, who manage sales and consult partners, in order to give you a more personal understanding of who we are and how we work.

Giving you a sneak peek behind the scenes to show you how we work together with brands and retailers to bring about truly top-class marketing campaigns are Nada Essaber, Partner Consultant, and Victoria Stern, Head of Beauty Consultancy, at ZMS.

Interested in joining the team? Check out our open positions [here]

Next Episode

#20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

In this second part of our Partner Program focused episode, Nacho goes a little deeper using case studies to illustrate how you can win on Zalando, regardless of size or budget. Keep listening to the end as well to hear his top tips for brands wanting to make the most out of Zalando as a direct-to-consumer channel!

Want to dive a little deeper into the PUMA case study mentioned in the episode? Check it out here.