Inside Fashion Marketing by Zalando Marketing Services - #29 How adidas Golf expanded its customer base to Gen Z

#29 How adidas Golf expanded its customer base to Gen Z

10/13/22 • 16 min

Inside Fashion Marketing by Zalando Marketing Services

This week Andreas is speaking with Bethany Ripley, Digital Marketing Manager at adidas Golf. Wondering how adidas gained 7K new customers in 2022 with ZMS? Wonder no more! This past July, together with ZMS, adidas Golf sent 3 influencers to the 150th anniversary of the Open Golf Championship in Scotland. The campaign created around this event aimed to expand the typical audience for golf-wear to Gen Z. Trust adidas to give something classic a fresh edge!

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#28 Cyber Week Insights Special

This week Andreas is speaking with Sarah Jin, Team Lead Insights Consulting at ZMS Insights, about how to use the Cyber Week period to improve your brand performance and win new customers. Cyber Week makes up a quarter of purchases and new customer acquisitions on Zalando in Q4, generating huge uplifts and also longer-term brand impact. Find out how you can attract and retain new customers during Cyber Week this year using data and insights, and stick around until the end to hear Sarah’s top takeaways for brands!

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#30 Ellesse’s Fresh Perspective on all things Gen Z!

This week Andreas is speaking with Lucy Bentall, Marketing Manager at Ellesse about the brand’s inspiring campaign: “Fresh Perspectives”. The campaign spotlights Gen Z, showing how the younger generation has been shaped by a culture of speaking out on important issues. Tune in to hear all about the creative approach Ellesse took with ZMS, and how they found influencers that really embody the brand ethos. Check out the campaign here!