#3 SNOCKS: Connecting to customers as a small brand on a big platform
07/22/21 • 19 min
Andreas talks to Johannes Kliesch and Thomas Bauknecht from SNOCKS about how they leveraged advertising and marketing to grow their brand from 0 to 25 million euros in sales selling basic socks and underwear - in just 5 years! Listen in to hear them talk about how they reach and engage with customers and what their tips are for other brands wanting to achieve the same.
Want to know more about how brands are shaking up their marketing strategies to adapt to digital acceleration and online marketplaces?
Find our 2020 Brand Partner Study here: https://corporate.zalando.com/en/brand-hub/news-media/zalando-marketing-services-brand-partner-study-2020
Check out SNOCKS: https://snocks.com/blogs/podcasts
Andreas talks to Johannes Kliesch and Thomas Bauknecht from SNOCKS about how they leveraged advertising and marketing to grow their brand from 0 to 25 million euros in sales selling basic socks and underwear - in just 5 years! Listen in to hear them talk about how they reach and engage with customers and what their tips are for other brands wanting to achieve the same.
Want to know more about how brands are shaking up their marketing strategies to adapt to digital acceleration and online marketplaces?
Find our 2020 Brand Partner Study here: https://corporate.zalando.com/en/brand-hub/news-media/zalando-marketing-services-brand-partner-study-2020
Check out SNOCKS: https://snocks.com/blogs/podcasts
Previous Episode
#2 How brands are re-thinking customer connection online
Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing. Looking back on the many campaigns we’ve had over the past months, Diana discusses best practices and the ways in which she and her team have been helping brands come up with innovative ways to reach the right customers and rethink what it means to connect and engage in socially distant and unpredictable times.
Curious about how brands responded to the pandemic? Check out this case study from Nike’s Play Inside campaign: https://zln.do/36gWRV0
Next Episode
#4 The Ultimate Guide to Influencer Marketing
Andreas talks to one of our ZMS experts, Stella Fee Ostholt, one of our Collabary partner consultants, about all things influencer marketing. If you’re wondering where to start with influencer marketing, this is your ultimate guide - regardless of what your goals or budget are, we’ve got you covered in this episode with actionable recommendations and insider know-how.
Curious about how other brands are approaching influencer marketing?
Find the Schiesser success story here: https://corporate.zalando.com/en/brand-hub/news-media/how-schiesser-reached-580k-users-instagram-authentic-storytelling
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