How to Scale a Business

Hector interviews Brandon McKee, the CEO of WinBig Media. Brandon shares his journey from the fitness industry to the world of marketing, where he has helped numerous clients achieve success. He emphasizes the importance of utilizing data to understand customers and create effective marketing strategies. Brandon also discusses the key steps in WinBig Media's undefeated marketing system and highlights examples of how data-driven insights have led to impactful changes for businesses.

Chapters:

• 00:00:00 - Preparing for Change: Navigating Services in Uncertain Times
• 00:04:45 - Respect and Transparency: Keys to Effective Business Leadership
• 00:07:47 - Efficiency, Creativity, and Testing: The Secrets of Successful Campaigns
• 00:09:51 - Leveraging Customer Insights: A Dog Ownership Case Study
• 00:12:25 - Ownership of Success: Taking Charge of Your Business Journey
• 00:14:19 - Expanding Partnerships for Increased Revenue in Sports and Entertainment
• 00:16:16 - The Undefeated Marketing System: Steps for Maximizing ROI
• 00:18:20 - Colors and Fonts Impact: Testing Ad Performance Strategies
• 00:20:08 - Embracing Change and AI: Preparing for a Dynamic Marketing Landscape

Links And Resources:

• Win Big Media
• Brandon McKee on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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Chris Cooper, the founder of Two-Brain Business and a master of business scaling. Chris tells you how he went from a broke gym owner to a sought-after business mentor, and how he used media to grow his brand and reach. Chris reveals the secrets of building an audience, creating engaging content, and using media to stand out in a crowded market. His story is an inspiring example of how mentorship, innovation, and media can help you transform your business and achieve your goals. This episode not only showcases Chris’s remarkable journey but also gives you practical tips for scaling your own business.

Chapters:

• 00:00:00 - Kickoff: Welcoming Visionary Chris Cooper
• 00:00:32 - From Struggle to Success: Chris's Inspiring Journey
• 00:04:28 - Media Magic: Transforming Business Through Audience Engagement
• 00:06:45 - Media Evolution: Shaping the Future of Business
• 00:09:18 - Amplifying Growth: Strategic Media Use in Scaling Businesses
• 00:10:39 - Content is King: Mastering Consistent Creation for Impact
• 00:15:00 - Case Study: Real-World Success with Media-Driven Growth
• 00:20:30 - Behind the Scenes: The Transformative Power of Internal Podcasts
• 00:22:12 - Wrapping Up: Key Takeaways & Final Insights from Chris

Links And Resources:

• LinkedIn
• Two-Bran Business
• Business is Good Podcast
• Chris Cooper Coaching
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competency, social proof, and referrals, explaining how these principles apply across different industries. His insights on leveraging customer relationships and maintaining high standards, even during challenging times like the COVID pandemic, offer valuable lessons for any business owner looking to scale effectively. Tune in to hear Ross's innovative approach and gain inspiration for your own business endeavors!

Chapters:

• 00:00:00 - Welcome to the How to Scale a Business Podcast
• 00:00:26 - Meet Ross McDaniel: Coffee Shop Owner and Digital Marketing Pro
• 00:00:56 - Why We Focus on Scaling Local Businesses
• 00:02:38 - Creating Trellis Coffee Bar During the COVID Pandemic
• 00:05:29 - Four Key Strategies for Growth: Visibility, Competency, Social Proof, and Referrals
• 00:08:10 - The Role of Competency in Building Trust
• 00:11:00 - Learning from Early Experiences in Business
• 00:12:07 - Maximizing Visibility and Competency for Local Success
• 00:15:45 - Google vs. Yelp: Regional Preferences and Strategies
• 00:19:01 - Harnessing the Power of Social Proof and Referrals
• 00:23:31 - Final Thoughts and How to Connect with Ross McDaniel

Links And Resources:

• Ross on LinkedIn
• Ross on Instagram
• Fencepost.co
• Trellis Coffee Bar
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Find out why TREUCxO is a business owner X-Factor

Links And Resources:

• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, Barbara Jones Brown provides valuable insights on raising funds for your business. She highlights the significance of curating a funding list that aligns with your demographic and social impact goals. Brown advises entrepreneurs to prepare their business thoroughly before pitching to investors and encourages them to explore alternative avenues to maximize equity. She offers practical advice for underrepresented founders, such as building a strong following prior to seeking funding and exploring grants and loans specifically available to women and underrepresented groups.

Chapters:

• 00:00:00 Finding Funding: Grants And Loans For Underrepresented Founders And Women
• 00:02:59 Starting a Business with No Financial Support: The Hardest Thing I've Ever Done
• 00:07:47 Breaking the Mold: How One Entrepreneur Overcame Bias and Raised Millions Despite Initial Rejection
• 00:10:38 Targeted Funding: How Barbra Jones Raised Millions by Focusing on the Right Investors
• 00:13:14 Empowering Underrepresented Founders: Expert Advice from Barbara Jones Brown
• 00:15:13 Curate Your Funding List: How to Find Investors Who Support Your Demographic and Social Impact Goals
• 00:16:58 Three Pieces Of Advice For Getting Funding For Your Business

Links And Resources:

• Freeing Returns Website
• Barbra Jones on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

About Barbara:

Barbara Jones is the founder/CEO of Lillii RNB Inc which is doing business as Freeing Returns. Barbara has been in the Retail Technology sector for over 20 years and have been on the founding teams of 2 Retail Technology startups that both exited for close to $100M.

Barbara has created Retail Tech Software that is running in over 4000 stores throughout the US, Canada and Japan. She has been in the roles of POS Architect and Solutions Architect for The Home Depot, LL Bean and Pep Boys and many more solving multi-million dollar issues for them.

Her newest venture has been to transition Lillii RNB Inc from a System Integration consulting company to an Enterprise Solutions company with their Returns Management and Profit Optimization platform, Freeing ReturnsTM - that helps retailers find the Fraud and Shrink that's HIDING in their Data. We have successfully closed our Seed round, led by Serena Williams' venture fund and Aperture Venture Capital - bringing our total investments to over $4M.

Barbara lives in Lithonia, GA with her husband of 2 years, but is from Austin, TX. She graduated from the University of Texas at Austin with a Bachelor of Science degree in Computer Science. She is a Gulf War Veteran, an Avid supporter of Women in STEM and hires and trains minorities in the space of Retail Technology.