How Brandon McKee Leverages Data for Effective Marketing Strategies

09/18/23 • 23 min

Hector interviews Brandon McKee, the CEO of WinBig Media. Brandon shares his journey from the fitness industry to the world of marketing, where he has helped numerous clients achieve success. He emphasizes the importance of utilizing data to understand customers and create effective marketing strategies. Brandon also discusses the key steps in WinBig Media's undefeated marketing system and highlights examples of how data-driven insights have led to impactful changes for businesses.

Chapters:

00:00:00 - Preparing for Change: Navigating Services in Uncertain Times
00:04:45 - Respect and Transparency: Keys to Effective Business Leadership
00:07:47 - Efficiency, Creativity, and Testing: The Secrets of Successful Campaigns
00:09:51 - Leveraging Customer Insights: A Dog Ownership Case Study
00:12:25 - Ownership of Success: Taking Charge of Your Business Journey
00:14:19 - Expanding Partnerships for Increased Revenue in Sports and Entertainment
00:16:16 - The Undefeated Marketing System: Steps for Maximizing ROI
00:18:20 - Colors and Fonts Impact: Testing Ad Performance Strategies
00:20:08 - Embracing Change and AI: Preparing for a Dynamic Marketing Landscape

Links And Resources:

Win Big Media
Brandon McKee on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chapters:

00:00:00 - Preparing for Change: Navigating Services in Uncertain Times
00:04:45 - Respect and Transparency: Keys to Effective Business Leadership
00:07:47 - Efficiency, Creativity, and Testing: The Secrets of Successful Campaigns
00:09:51 - Leveraging Customer Insights: A Dog Ownership Case Study
00:12:25 - Ownership of Success: Taking Charge of Your Business Journey
00:14:19 - Expanding Partnerships for Increased Revenue in Sports and Entertainment
00:16:16 - The Undefeated Marketing System: Steps for Maximizing ROI
00:18:20 - Colors and Fonts Impact: Testing Ad Performance Strategies
00:20:08 - Embracing Change and AI: Preparing for a Dynamic Marketing Landscape

Links And Resources:

Win Big Media
Brandon McKee on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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