How Ross McDaniel Scales Local Businesses with Four Key Strategies

05/28/24 • 24 min

Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competency, social proof, and referrals, explaining how these principles apply across different industries. His insights on leveraging customer relationships and maintaining high standards, even during challenging times like the COVID pandemic, offer valuable lessons for any business owner looking to scale effectively. Tune in to hear Ross's innovative approach and gain inspiration for your own business endeavors!

Chapters:

00:00:00 - Welcome to the How to Scale a Business Podcast
00:00:26 - Meet Ross McDaniel: Coffee Shop Owner and Digital Marketing Pro
00:00:56 - Why We Focus on Scaling Local Businesses
00:02:38 - Creating Trellis Coffee Bar During the COVID Pandemic
00:05:29 - Four Key Strategies for Growth: Visibility, Competency, Social Proof, and Referrals
00:08:10 - The Role of Competency in Building Trust
00:11:00 - Learning from Early Experiences in Business
00:12:07 - Maximizing Visibility and Competency for Local Success
00:15:45 - Google vs. Yelp: Regional Preferences and Strategies
00:19:01 - Harnessing the Power of Social Proof and Referrals
00:23:31 - Final Thoughts and How to Connect with Ross McDaniel

Links And Resources:

Ross on LinkedIn
Ross on Instagram
Fencepost.co
Trellis Coffee Bar
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chapters:

00:00:00 - Welcome to the How to Scale a Business Podcast
00:00:26 - Meet Ross McDaniel: Coffee Shop Owner and Digital Marketing Pro
00:00:56 - Why We Focus on Scaling Local Businesses
00:02:38 - Creating Trellis Coffee Bar During the COVID Pandemic
00:05:29 - Four Key Strategies for Growth: Visibility, Competency, Social Proof, and Referrals
00:08:10 - The Role of Competency in Building Trust
00:11:00 - Learning from Early Experiences in Business
00:12:07 - Maximizing Visibility and Competency for Local Success
00:15:45 - Google vs. Yelp: Regional Preferences and Strategies
00:19:01 - Harnessing the Power of Social Proof and Referrals
00:23:31 - Final Thoughts and How to Connect with Ross McDaniel

Links And Resources:

Ross on LinkedIn
Ross on Instagram
Fencepost.co
Trellis Coffee Bar
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Previous Episode

How Jeff Price Exposes the Truth Behind AV Industry Hype

Jeff Price, VP at Communications Advisory Service Ltd., shares his journey from musician to AV technology expert, highlighting the often-overlooked impact of audio and video solutions in business. Jeff talks about how effective collaboration and communication tools can improve a company’s operations and drive growth. He talks about the importance of high-quality content and user-friendly tech, providing insights into using AV systems for better productivity and engagement. Whether it's optimizing remote work setups or creating immersive environments, Jeff’s practical advice and industry stories will open your eyes to the untapped potential of technology in your business.

Chapters:

00:00:00 - Unlocking Business Potential with Tech: Insights from Jeff Price
00:01:03 - From Rock Star to Tech Guru: Jeff Price's Unique Journey
00:02:33 - Tech that Matters: How AV Tools Drive Business Growth
00:04:15 - The Unseen Influence of Muzak in Business Spaces
00:08:46 - Remote Work Revolution: Evolving with Technology
00:11:18 - Cutting-Edge AV Tech and AI: What’s Next?
00:14:30 - Overcoming Common Tech Challenges in Business Collaboration
00:18:48 - Jeff's Journey: Building Skills and Business Wisdom
00:20:05 - Valuable Lessons from Years in the AV Industry
00:22:45 - Practical Tips for Effective Communication and Tech Use
00:25:37 - Final Thoughts and How to Stay Connected

Links And Resources:

Jeff on LinkedIn
Communications Advisory Service Ltd. (CAS)
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Next Episode

How Dustin Riechmann Leveraged Podcast Guesting to Catapult His Success

Dustin Riechmann shares his journey from traffic engineer to successful digital marketer and entrepreneur. Dustin discusses the challenges of balancing family life with professional ambitions, his experiences with starting and scaling multiple online businesses, and his foray into podcasting and digital marketing. He offers insights into the power of podcast guesting, his approach to coaching, and how he strategically used his marketing expertise to scale businesses effectively. Dustin provides practical advice for entrepreneurs on growth and scalability, illustrating his points with personal anecdotes and professional milestones.

Chapters:

00:00:00 - Welcome to the Show: Meet Dustin Riechmann
00:00:37 - From Traffic Engineer to Entrepreneur: Dustin's Origin Story
00:01:32 - The Leap to Digital Marketing
00:02:33 - Pivotal Moments: Fire Creek Snacks and the COVID Challenge
00:03:05 - First Steps in Podcast Guesting: A Game-Changing Discovery
00:04:18 - Crafting a Coaching Empire from Scratch
00:06:26 - The Power of Masterminds: Evolving Dustin’s Business Model
00:08:44 - Overcoming Obstacles: Scaling a Business in Real-Time
00:12:28 - Vision for the Future
00:18:00 - Realizations and Growth: The Need for a Scalable Business Model
00:23:49 - Wrapping Up: Insights and Where to Connect with Dustin

Links And Resources:

Dustin on LinkedIn
Engaged Marriage
Simple Success Coaching
7-Figure Leap Podcast
7-Figure Leap Podcast on YouTube
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!