How Jennifer Lea Grew Entry Envy from an Idea to a Multi-Million Dollar Business

12/22/23 • 24 min

Jennifer Lea, the founder and CEO of Entry Envy, a subscription service that delivers exterior home decor to your door every month. Jennifer shares how she came up with the idea of Entry Envy after going through a divorce and moving into a fixer-upper house. She explains how she validated her concept, quit her corporate job, and launched her company in less than a year. She also reveals the challenges and lessons she learned along the way, such as finding product-market fit, improving conversion rates, implementing augmented reality, and failing faster. Jennifer also discusses the importance of mindset, self-care, and surrounding yourself with positive and supportive people. If you’re looking for inspiration and insights on how to scale a subscription business, you don’t want to miss this episode.

Chapters:

00:00:00 - Welcoming Jennifer Lea to the How to Scale a Business podcast
00:01:15 - Turning a Divorce into a Business Opportunity
00:04:07 - The Idea and Concept Behind Entry Envy
00:05:30 - Growing from a Craft Show to a National Brand
00:06:42 - The Hardships and Rewards of Being an Entrepreneur
00:08:55 - Finding Product-Market Fit and Improving Conversion Rates
00:12:57 - Learning from Customers and Adapting to their Needs
00:16:02 - The Future Plans for Entry Envy and the Power of Mindset
00:23:42 - Wrap Up and Thank You

Links And Resources:

Jennifer Lea on LinkedIn
Entry Envy Website
Give a Gift & Use Promo Code CHEERFUL25 to Save 25%
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chapters:

00:00:00 - Welcoming Jennifer Lea to the How to Scale a Business podcast
00:01:15 - Turning a Divorce into a Business Opportunity
00:04:07 - The Idea and Concept Behind Entry Envy
00:05:30 - Growing from a Craft Show to a National Brand
00:06:42 - The Hardships and Rewards of Being an Entrepreneur
00:08:55 - Finding Product-Market Fit and Improving Conversion Rates
00:12:57 - Learning from Customers and Adapting to their Needs
00:16:02 - The Future Plans for Entry Envy and the Power of Mindset
00:23:42 - Wrap Up and Thank You

Links And Resources:

Jennifer Lea on LinkedIn
Entry Envy Website
Give a Gift & Use Promo Code CHEERFUL25 to Save 25%
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Previous Episode

How Jim Padilla Fosters Long-term Client Relationships

Jim Padilla shares his remarkable journey from a troubled youth to becoming a successful business strategist. Overcoming challenges of foster care and incarceration, Jim harnesses these experiences to build a deep understanding of people, directly translating this into his unique business approach. He emphasizes the importance of serving over selling, advocating for value-driven growth and long-term client relationships. Jim’s insights into market segmentation, client engagement, and the judicious use of technology offer invaluable lessons for anyone looking to scale their business with a human touch.

Chapters:

00:00 - Introduction: Welcoming Jim Padilla
00:47 - Overcoming Adversity: Jim's Journey from Foster Care to Incarceration
03:19 - Business Insight: Identifying and Addressing Blind Spots
05:49 - Value Creation: Becoming an Indispensable Asset in Business
07:09 - Mindset Matters: Overcoming Fear in Entrepreneurship
08:48 - Customer Focus: Mastering Market Segmentation and Engagement
15:11 - Long-term Vision: Understanding Your Business's Lifetime Value
21:09 - Tech in Business: Leveraging AI for Human-Centric Solutions
23:45 - Wrap-Up: Final Thoughts and How to Connect with Jim Padilla

Links And Resources:

Jim Padilla Website
Jim Padilla - Winning with Sales Teams YouTube
Jim Padilla on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Next Episode

How Mike Cavanaugh Merges Artistic Creativity with Organizational Structure

Hector Santiesteban interviews Mike Cavanaugh, a project management and agility expert who works at Stanford Medicine. Mike tells us how he switched from a career in the performing arts, including stage management, puppetry, and clowning, to a corporate role in project management, agility, and change management. He shares how he used his creative talents and mindset to adapt to his new field, and how he handled the challenges and uncertainties of the pandemic. He also explains how he applies agile principles and practices to deliver value and solve problems in his work. Mike gives us some valuable tips and advice for anyone who wants to learn more about project management, agility, or change management, or who wants to make a career change.

Chapters:

00:00:00 - Introduction and Welcoming Mike Cavanaugh
00:01:01 - Exploring Mike's Background in Stage Management
00:01:49 - The Shift: From Performing Arts to Project Management
00:02:06 - Navigating Career Changes During COVID-19
00:03:21 - The Journey into Project Management and Agile Principles
00:04:59 - Drawing Parallels: Theater Techniques in Agile Management
00:06:42 - Applying Agile Strategies in the Business World
00:13:11 - Brief Intermission and Return to Discussion
00:14:18 - Practical Steps for Implementing Agile in Your Business
00:21:45 - Key Advice for Successful Agile Implementation
00:24:52 - Wrapping Up: Insights and How to Connect with Mike

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!