How Chris Cooper Leverages Media to Scale Businesses Effectively

02/13/24 • 23 min

Chris Cooper, the founder of Two-Brain Business and a master of business scaling. Chris tells you how he went from a broke gym owner to a sought-after business mentor, and how he used media to grow his brand and reach. Chris reveals the secrets of building an audience, creating engaging content, and using media to stand out in a crowded market. His story is an inspiring example of how mentorship, innovation, and media can help you transform your business and achieve your goals. This episode not only showcases Chris’s remarkable journey but also gives you practical tips for scaling your own business.

Chapters:

00:00:00 - Kickoff: Welcoming Visionary Chris Cooper
00:00:32 - From Struggle to Success: Chris's Inspiring Journey
00:04:28 - Media Magic: Transforming Business Through Audience Engagement
00:06:45 - Media Evolution: Shaping the Future of Business
00:09:18 - Amplifying Growth: Strategic Media Use in Scaling Businesses
00:10:39 - Content is King: Mastering Consistent Creation for Impact
00:15:00 - Case Study: Real-World Success with Media-Driven Growth
00:20:30 - Behind the Scenes: The Transformative Power of Internal Podcasts
00:22:12 - Wrapping Up: Key Takeaways & Final Insights from Chris

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chapters:

00:00:00 - Kickoff: Welcoming Visionary Chris Cooper
00:00:32 - From Struggle to Success: Chris's Inspiring Journey
00:04:28 - Media Magic: Transforming Business Through Audience Engagement
00:06:45 - Media Evolution: Shaping the Future of Business
00:09:18 - Amplifying Growth: Strategic Media Use in Scaling Businesses
00:10:39 - Content is King: Mastering Consistent Creation for Impact
00:15:00 - Case Study: Real-World Success with Media-Driven Growth
00:20:30 - Behind the Scenes: The Transformative Power of Internal Podcasts
00:22:12 - Wrapping Up: Key Takeaways & Final Insights from Chris

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Previous Episode

How Anthony Amunategui Built His Dream Construction Empire

How do you go from working in a boiler room to building a successful outsourcing business in construction? That’s the incredible story of Anthony Amunategui, a serial entrepreneur who never gave up on his dreams. Anthony walks us through his remarkable journey of overcoming obstacles, learning new skills, and seizing opportunities. Anthony reveals how he used his sales prowess to break into new markets, how he innovated his business model to adapt to changing times, and how he grew as a person and a leader along the way. His story is a testament to the power of entrepreneurship - the power to create, to solve, and to transform. Whether you are an aspiring entrepreneur, a seasoned business owner, or a curious listener, this episode will inspire you to learn from Anthony’s experience and wisdom, and discover how to conquer challenges and create opportunities in your own journey. Listen and learn how Anthony Amunategui embarked on the entrepreneur’s odyssey.

Chapters:

00:00:00 - Introduction to Anthony's Entrepreneurial Spirit
00:00:55 - Early Ventures: From Sales to Startups
00:02:19 - Innovating Outsourcing: Anthony's Pioneering Approach
00:04:32 - Overcoming Obstacles: Growth and Resilience
00:08:28 - Self-Growth: Core to Business Success
00:12:07 - Integrating Personal and Professional Growth
00:17:09 - Wellness as a Business Strategy
00:22:28 - Keys to Business Expansion
00:23:36 - Wrapping Up: Anthony's Insights on Success

Links And Resources:

LinkedIn
CDO Group, Inc.
Future Factory Podcast on YouTube
Future Factory Podcast - Audio Only
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Next Episode

How Chris Simmance Utilizes Strategic Planning for Business Growth

From the slopes to the boardroom, Chris Simmance knows how to navigate the challenges of scaling a business with grit and vision. In this episode, he reveals how he went from being a snowboard guide to building a digital agency empire, and what it takes to succeed in the dynamic world of digital marketing. He shares his insights on how to detach emotions from business choices, how to manage growth sustainably, and how to bounce back from setbacks with resilience. He also explains how strategic planning can help you shape your future, how cross-industry knowledge can give you an edge, and how resilience can fuel your long-term goals. This episode is packed with valuable lessons for aspiring and established entrepreneurs alike.

Chapters:

00:00:00 - Introduction: Meet Chris Simmance, Digital Marketing Innovator
00:00:58 - The Entrepreneurial Shift: From Snowboard Guide to Marketing Leader
00:03:45 - Navigating Business Through the Pandemic: A Resilience Blueprint
00:04:55 - Decision-Making in Business: The Case for Emotional Detachment
00:06:00 - Crafting a Vision: The Bedrock of Entrepreneurial Success
00:07:12 - Metrics Matter: Using Data to Drive Business Decisions
00:08:02 - Strategic Thinking: The Pathway to Sustainable Growth
00:13:29 - Building Resilience: Essential Insights for Entrepreneurs
00:17:55 - Leadership in Action: The Entrepreneur's Role in Business Resilience
00:23:10 - Wrapping Up: Key Takeaways for Business Longevity and Success

Links And Resources:

OMG Center
LinkedIn
Twitter / X
OMG Center on Twitter / X
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!