Hey {First Name}, An Insider's Guide to Outbound Sales

Well, what do you do when cold email doesn’t work? You find the right prospects and use the right messaging but the sales meetings just don’t come.

That’s exactly what happened to my guest.

Ayhan Isaacs is the Founder of Growth Rhino. A sales agency that works with SaaS companies to build scalable outbound engines.

He got into a situation where he was working with a client to drive sales meetings using cold email but his campaigns weren’t working. He even tried Google Ads, Facebook Ads, and pretty much every other marketing channel to drive revenue but alas - nothing materialized form his efforts for six months.

At this point - most people would give up and chalk it up to a loss. But, Ayhan didn’t let this stop him. As a naturally curious and talented growth hacker Ayhan took a new approach to cold outreach that opened up a flood of new business for his client. But, the results didn’t come like he expected.

This new angle unlocked a revenue engine for his client’s business and the results have continued to compound.

Over the past 12 months he has taken the agency from 0 to 25K in MRR completely bootstrapped.

Previous to running the agency Ayhan worked as a BDR at a number of couple different early stage startups followed by doing a number of consulting jobs.

He is certified in Conversion Optimization from CXL institute and holds a Masters in Innovation & Entrepreneurship from Ryerson University.

In this episode we’ll take a look at the exact steps Ayhan took to connect with executives at Deutsche Bank, HSBC, KPMG, Orange Theory Fitness and other billion dollar companies.

We’ll discuss his outreach copy, how he leveraged Webinars, LinkedIn, and YouTube to build a content machine to drive new business 24/7, and how he iterated on his process to drive even faster results using fewer resources.

Are you looking to build a multi-channel campaign that drives exponential growth? If so, make sure you listen to the very end of this episode. I’ll see you on the other side.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jeroun Corthout is the Co-Founder of Sales Flare. Salesflare is a simply powerful CRM that automates your data to build better relationships and make more sales. It's a fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans. Salesflare is the most popular CRM ever on both Product Hunt and AppSumo. It also got featured on TechCrunch and Entrepreneur.com.

If you’ve been paying attention to what’s happening in online media, you know that podcasts are exploding right now. But, if you’ve only been listening to podcasts and not using them as a marketing tool. You’re missing out.

I’m not talking about starting your own podcast. I’m talking about a faster way of taking advantage of this rapidly growing medium. I’m talking about getting featured on popular podcasts in your market. Doing this will allow you to leverage the audience’s of respected players in your market and get in front of thousands of your ideal customers - for free.

Today I’m going to talk to the CEO of a successful SaaS company who’s used cold email automation to get himself booked on 130 podcasts in the span of 5 months. He’s used this process to gain awareness for his software, grow his influence, and gain new customers.

After implementing this strategy, you’ll have a framework for getting yourself on podcasts too.

Join a community of SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Nicolas Vandenberghe is the Co-Founder & CEO of Chili Piper, a tool that turns inbound leads into qualified meetings, instantly. Nicolas started selling newspapers on the streets of Paris in high school, after studying math as an undergrad and then attending Stanford Business School, he, started and sold 3 tech companies with up to 65 employees and $11M in revenues, ran Sales for a $2Bn telecom company negotiating billion dollar deals with companies like Google, and is the now Co-Founder and CEO of Chili Piper. Chili Piper is used by Intuit, Square, Twilio, Gainsight and more than 300+ thought-leading companies worldwide for multiple use cases, from connecting prospects to sales reps instantly upon submitting a form to automating their on-boarding process. In this episode, we discuss what it takes to be a top performing salesperson, two qualities successful software salespeople share in common, and how anyone can start closing more deals in their sales pipeline.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Imagine that you’re in the bread aisle at the grocery store. You pick up the brand you want and put it into your cart or bag. Did you notice that little metal twist tie or clip at the top? Probably not. It’s something we all come in contact with every day but typically don’t think twice about.

My guest in this episode, Rashpal Singh, was tasked with generating sales meetings for a manufacturer of bread bag twists. That’s right. The entire company is dedicated to creating these tiny metal twists for bread bags. What’s unique about the challenge Rashpal was faced with is that his company was tasked with generating exposure and sales conversations with prospects on a different continent, during COVID lockdown, and in an old-school industry that historically relies on relationships and face to face meetings.

With all the odds stacked against him my guest executed an incredible multi-channel outreach campaign to drive incredible results for his client. He did this leveraging email, video, storytelling, landing pages, and retargeting ads to drive massive ROI for his client.

During this interview we go incredibly deep into the principles, strategies, and tactics that Rashpal used. You won’t want to miss this one. I’ll see you on the other side.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Rashpal's agency: boxmedia.tv/

If you’re in sales you know how important it is to have buy-in from prospects who are high on the corporate ladder. This includes Directors, VPs, and C-Level executives. Having a member of upper management on your side can make or break any deal. But, the problem is that these people are some of the most coveted prospects at any company. Every salesperson, marketer, and growth hacker is trying to get the attention of these people.

Their inboxes and phones get pounded with emails and phone calls every day. So, with all that noise - how do you break through?

My guest in this episode has found a way.

Using a multichannel approach he’s achieved 85% open rates and 40% reply rates from CEOs and CMOs at Enterprise level companies. His efforts generated millions of dollars in opportunity value.

In this episode we’ll step into his shoes and discuss exactly what was going through his head when he created the campaign. We’ll do a deep dive and step-by-step we’ll look at how he achieved success.

Will Wang is the Chief Marketing Strategist at Growth Labz. Growth Labz helps businesses implement sales and marketing systems that not only brings them a steady flow of leads, but does so in a way that is cost and time effective.

They are laser focused on getting results quickly (days, not weeks or months) and aim to be "cost neutral" within the first month. In fact, they only take on clients if we KNOW we can deliver a 10x ROI for them.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.