Hey {First Name}, An Insider's Guide to Outbound Sales - #118: Manufacturing Cold Outreach: 6 Emails + Landing Page w/ Video + Retargeting Ads = 90% open rate, 25% reply rate, and 20% meeting book rate (Rashpal Singh)

#118: Manufacturing Cold Outreach: 6 Emails + Landing Page w/ Video + Retargeting Ads = 90% open rate, 25% reply rate, and 20% meeting book rate (Rashpal Singh)

06/02/21 • 41 min

Hey {First Name}, An Insider's Guide to Outbound Sales

Imagine that you’re in the bread aisle at the grocery store. You pick up the brand you want and put it into your cart or bag. Did you notice that little metal twist tie or clip at the top? Probably not. It’s something we all come in contact with every day but typically don’t think twice about.

My guest in this episode, Rashpal Singh, was tasked with generating sales meetings for a manufacturer of bread bag twists. That’s right. The entire company is dedicated to creating these tiny metal twists for bread bags. What’s unique about the challenge Rashpal was faced with is that his company was tasked with generating exposure and sales conversations with prospects on a different continent, during COVID lockdown, and in an old-school industry that historically relies on relationships and face to face meetings.

With all the odds stacked against him my guest executed an incredible multi-channel outreach campaign to drive incredible results for his client. He did this leveraging email, video, storytelling, landing pages, and retargeting ads to drive massive ROI for his client.

During this interview we go incredibly deep into the principles, strategies, and tactics that Rashpal used. You won’t want to miss this one. I’ll see you on the other side.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Rashpal's agency: boxmedia.tv/

During this interview we go incredibly deep into the principles, strategies, and tactics that Rashpal used. You won’t want to miss this one. I’ll see you on the other side.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Rashpal's agency: boxmedia.tv/

Previous Episode

#117: CMO and CEO Outreach: Email + Direct Mail + Phone + LinkedIn = 85% Open Rate, 40% Reply Rate, and $1.8M+ Opportunity Value (Will Wang)

If you’re in sales you know how important it is to have buy-in from prospects who are high on the corporate ladder. This includes Directors, VPs, and C-Level executives. Having a member of upper management on your side can make or break any deal. But, the problem is that these people are some of the most coveted prospects at any company. Every salesperson, marketer, and growth hacker is trying to get the attention of these people.

Their inboxes and phones get pounded with emails and phone calls every day. So, with all that noise - how do you break through?

My guest in this episode has found a way.

Using a multichannel approach he’s achieved 85% open rates and 40% reply rates from CEOs and CMOs at Enterprise level companies. His efforts generated millions of dollars in opportunity value.

In this episode we’ll step into his shoes and discuss exactly what was going through his head when he created the campaign. We’ll do a deep dive and step-by-step we’ll look at how he achieved success.

Will Wang is the Chief Marketing Strategist at Growth Labz. Growth Labz helps businesses implement sales and marketing systems that not only brings them a steady flow of leads, but does so in a way that is cost and time effective.

They are laser focused on getting results quickly (days, not weeks or months) and aim to be "cost neutral" within the first month. In fact, they only take on clients if we KNOW we can deliver a 10x ROI for them.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Next Episode

undefined - #119: (Re-Air) Commercial Cleaning Lead Generation: 6 Step Sequence = 30% open rate, 2% reply rate, and 17% call pickup rate = 3 - 4 Meetings/wk (James Harper)

#119: (Re-Air) Commercial Cleaning Lead Generation: 6 Step Sequence = 30% open rate, 2% reply rate, and 17% call pickup rate = 3 - 4 Meetings/wk (James Harper)

In this episode we talk to an agency owner in a very niche, specific market who’s dialed in a process for generating high quality leads using a multichannel approach. In fact, one of these channels is one that’s rarely talked about but it’s highly effective. I know you’ll enjoy this one. I’ll see you on the other side.

James Harper is the Founder of Agency Flare a results driven outbound sales agency that has a narrow focus on B2B sales, cold prospecting and setting qualified appointments for their clients. Their goal is to allow you to have more meaningful conversations with your most ideal prospects.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.