#115: Building an Inbound Engine Using Outbound: 25% cold email reply rate + Webinars + LinkedIn + YouTube + Podcasts = $2M opportunity value (Ayhan Isaacs)
05/10/21 • 47 min
Well, what do you do when cold email doesn’t work? You find the right prospects and use the right messaging but the sales meetings just don’t come.
That’s exactly what happened to my guest.
Ayhan Isaacs is the Founder of Growth Rhino. A sales agency that works with SaaS companies to build scalable outbound engines.
He got into a situation where he was working with a client to drive sales meetings using cold email but his campaigns weren’t working. He even tried Google Ads, Facebook Ads, and pretty much every other marketing channel to drive revenue but alas - nothing materialized form his efforts for six months.
At this point - most people would give up and chalk it up to a loss. But, Ayhan didn’t let this stop him. As a naturally curious and talented growth hacker Ayhan took a new approach to cold outreach that opened up a flood of new business for his client. But, the results didn’t come like he expected.
This new angle unlocked a revenue engine for his client’s business and the results have continued to compound.
Over the past 12 months he has taken the agency from 0 to 25K in MRR completely bootstrapped.
Previous to running the agency Ayhan worked as a BDR at a number of couple different early stage startups followed by doing a number of consulting jobs.
He is certified in Conversion Optimization from CXL institute and holds a Masters in Innovation & Entrepreneurship from Ryerson University.
In this episode we’ll take a look at the exact steps Ayhan took to connect with executives at Deutsche Bank, HSBC, KPMG, Orange Theory Fitness and other billion dollar companies.
We’ll discuss his outreach copy, how he leveraged Webinars, LinkedIn, and YouTube to build a content machine to drive new business 24/7, and how he iterated on his process to drive even faster results using fewer resources.
Are you looking to build a multi-channel campaign that drives exponential growth? If so, make sure you listen to the very end of this episode. I’ll see you on the other side.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.
Well, what do you do when cold email doesn’t work? You find the right prospects and use the right messaging but the sales meetings just don’t come.
That’s exactly what happened to my guest.
Ayhan Isaacs is the Founder of Growth Rhino. A sales agency that works with SaaS companies to build scalable outbound engines.
He got into a situation where he was working with a client to drive sales meetings using cold email but his campaigns weren’t working. He even tried Google Ads, Facebook Ads, and pretty much every other marketing channel to drive revenue but alas - nothing materialized form his efforts for six months.
At this point - most people would give up and chalk it up to a loss. But, Ayhan didn’t let this stop him. As a naturally curious and talented growth hacker Ayhan took a new approach to cold outreach that opened up a flood of new business for his client. But, the results didn’t come like he expected.
This new angle unlocked a revenue engine for his client’s business and the results have continued to compound.
Over the past 12 months he has taken the agency from 0 to 25K in MRR completely bootstrapped.
Previous to running the agency Ayhan worked as a BDR at a number of couple different early stage startups followed by doing a number of consulting jobs.
He is certified in Conversion Optimization from CXL institute and holds a Masters in Innovation & Entrepreneurship from Ryerson University.
In this episode we’ll take a look at the exact steps Ayhan took to connect with executives at Deutsche Bank, HSBC, KPMG, Orange Theory Fitness and other billion dollar companies.
We’ll discuss his outreach copy, how he leveraged Webinars, LinkedIn, and YouTube to build a content machine to drive new business 24/7, and how he iterated on his process to drive even faster results using fewer resources.
Are you looking to build a multi-channel campaign that drives exponential growth? If so, make sure you listen to the very end of this episode. I’ll see you on the other side.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.
Previous Episode
#114: Ecommerce Software Sales: M.E.D.D.I.C. + Tech = 95% Forecast Accuracy and +36% (68% TTL) increase in win rates (Meghann Misiak)
Meghann Misiak is the Founder of Path to Presidents Club. Path to President’s club is a consultancy that helps salespeople & sales leaders achieve their wildest dreams. Whether you're a salesperson looking to get to President's Club in your first year or a sales leader looking to get to $100M in revenue, she can help.
In this episode We’ll take a look at a specific example of how Meghann entered an international sales org that was pulling itself in multiple directions, how she implemented a sales framework that was proven to work looking at the company’s own data, and a way that she reverse engineered natural human instincts to get sales reps to want to use her new system which led to faster user adoption and immediate results inside of one quarter.
We’ll discuss the three top reasons that most sales teams underperform, a data-driven way to determine the areas where you can see an immediate positive impact in your sales numbers, and how putting a twist on an existing sales methodology can be the difference between “that didn’t work for us” and a pretty revenue graph that goes up and to the right.
Are you looking to generate more sales and revenue? If so, make sure you listen to the very end of this episode.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.
Next Episode
#116: (Re-Air) LinkedIn: 10 warm leads/wk, 60% connect rate, 20% reply rate, 30% lead through rate (Adam Springer)
Adam Springer, founder of StartupSales.io, helps B2B startups engage and convert more prospects into paying clients by creating simple sales processes so they can grow and scale their companies. Adam is here to talk about specific results he and his clients have gotten using LinkedIn as an outbound sales channel. In this episode, we discuss how craft a LinkedIn message that gets responses, how to connect with prospects without coming off like a spammer, and a follow up cadence generates a predictable flow of leads.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.
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