Growth Colony: APAC's B2B Growth Podcast

Join Vinnie and his chat with Head of Marketing for ANZ, and ESG Specialist of OneAdvanced, Brynne Beetge, to uncover how ABM can bridge the gap between Sales and Marketing.

This episode also covers...

• The importance of relationship building in all roles
• How to deal with rejection as a salesperson and marketer
• Why Environmental, Social & Governance (ESG) is important

About Brynn...

Brynn Beetge is the Head of Marketing for Australia and New Zealand and an ESG Specialist, with over a decade of leading marketing across consulting services, SaaS, financial services, commercial real estate, and renewable energy.

He specialises in driving brand growth, partnerships, and ESG integration through ABM, channel partnerships, brand management, and PR.

Holding a diploma in ESG, Brynn is passionate about leading teams and using data-driven insights to optimise growth and brand positioning. With extensive experience in stakeholder management and leadership, he drives strategic relationships to support sustainable growth.

Resources mentioned in this episode:

• Produce Marketing Alliance
• Fiona Tipping
• Serena Leith

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Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth.

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In this episode, Shahin Hoda chats with John Steinert of TechTarget about what B2B leaders should look for when evaluating intent data providers.

John unpacks the four categories of intent data providers in the market along with their pros and cons. He also discusses multiple factors such as sales teams' behaviour and the long-term strategic impact that marketers need to be mindful of during this evaluation process.

View the show notes here: https://xgrowth.com.au/blogs/navigate-intent-data/

Join the Slack channel: https://growthcolony.org/slack

Shahin chats with Nick Flude, Chief Marketing Officer at Secure Code Warrior about how B2B marketers should communicate with their sales team to get better alignment.

We've all heard that it's extremely critical in the B2B space for sales and marketing to work together hand in hand, but in many cases, marketing and sales speak different languages in terms of KPIs and success metrics. In this episode, we discuss how marketers should approach this.

Read the show notes: https://xgrowth.com.au/blogs/questions-marketing-sales/

Join the Slack channel: https://growthcolony.org/slack

Today Shahin speaks with Jon Panker, Managing Director for Japan & Asia Pacific at TechTarget & Gregory Wood, Head of Marketing Science, Technology, Data & Analytics for APAC at SAS

They talk about how and why marketers should aim to reach the entire buying committee at their target accounts – and why just aiming to get the attention of the C-level isn't enough anymore.

Read the show notes: https://xgrowth.com.au/blogs/reach-buying-committee/

Join the Slack channel: https://growthcolony.org/slack

In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.

Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.

Read the shoe notes: https://xgrowth.com.au/blogs/sell-abm-sales/

Join the Slack channel: https://growthcolony.org/slack