Jon Panker & Greg Wood: How to Reach the Buying Committee

01/06/21 • 35 min

Growth Colony: APAC's B2B Growth Podcast

Today Shahin speaks with Jon Panker, Managing Director for Japan & Asia Pacific at TechTarget & Gregory Wood, Head of Marketing Science, Technology, Data & Analytics for APAC at SAS

They talk about how and why marketers should aim to reach the entire buying committee at their target accounts – and why just aiming to get the attention of the C-level isn't enough anymore.

Read the show notes: https://xgrowth.com.au/blogs/reach-buying-committee/

Join the Slack channel: https://growthcolony.org/slack

Today Shahin speaks with Jon Panker, Managing Director for Japan & Asia Pacific at TechTarget & Gregory Wood, Head of Marketing Science, Technology, Data & Analytics for APAC at SAS

They talk about how and why marketers should aim to reach the entire buying committee at their target accounts – and why just aiming to get the attention of the C-level isn't enough anymore.

Read the show notes: https://xgrowth.com.au/blogs/reach-buying-committee/

Join the Slack channel: https://growthcolony.org/slack

Previous Episode

Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team

In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.

Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.

Read the shoe notes: https://xgrowth.com.au/blogs/sell-abm-sales/

Join the Slack channel: https://growthcolony.org/slack

Next Episode

Nick Flude: Questions B2B Marketers Should Ask Sales

Shahin chats with Nick Flude, Chief Marketing Officer at Secure Code Warrior about how B2B marketers should communicate with their sales team to get better alignment.

We've all heard that it's extremely critical in the B2B space for sales and marketing to work together hand in hand, but in many cases, marketing and sales speak different languages in terms of KPIs and success metrics. In this episode, we discuss how marketers should approach this.

Read the show notes: https://xgrowth.com.au/blogs/questions-marketing-sales/

Join the Slack channel: https://growthcolony.org/slack