Justin Smith: Create Personality for Your B2B Brand

10/28/20 • 38 min

Growth Colony: APAC's B2B Growth Podcast

In this episode, host Shahin Hoda speaks with Ansanada’s Global Chief Marketing & Chief Creative Officer, Justin Smith to go deep into how B2B organisations can create a brand personality.

Shahin and Justin go through the origins of Ansanada and provide great insights on why brands should focus on distinction, instead of differentiation. This episode is a unique opportunity to get inspiration from real actions taken by a B2B Fintech company.

Read the show notes: https://xgrowth.com.au/blogs/create-b2b-personality/

Join the Slack channel: https://growthcolony.org/slack

In this episode, host Shahin Hoda speaks with Ansanada’s Global Chief Marketing & Chief Creative Officer, Justin Smith to go deep into how B2B organisations can create a brand personality.

Read the show notes: https://xgrowth.com.au/blogs/create-b2b-personality/

Join the Slack channel: https://growthcolony.org/slack

Previous Episode

Founder Story | Eric Vardon: How Businesses Can Leverage AI

In this episode, host Shahin Hoda welcomes Eric Vardon, CEO and Co-Founder at Morpio.ai and Co-Founder of Arcane.

As he talks about his experience and shares what he has learnt as co-founder of Morphio and Arcane, Eric will guide us into the wonderful world of Artificial Intelligence (AI) and how businesses can use it to solve specific challenges.

Read the show notes: https://xgrowth.com.au/blogs/businesses-leveraging-ai/

Join the Slack channel: https://growthcolony.org/slack

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