Will It Stick?

Melissa DiGianfilippo & Alexis Krisay

1 Creator

5.0

(8)

1 Creator

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?

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7 Listeners

5.0

(8)

All episodes

Best episodes

Top 10 Will It Stick? Episodes

Best episodes ranked by Goodpods Users most listened

Aviation Gin Takes Off With Ryan Reynolds

Will It Stick?

04/07/21 • 33 min

5.0

What happens when a super-famous A-list actor who also happens to be an insanely talented marketer buys a relatively unknown gin brand? Ryan Reynolds does not disappoint in his insane antics for Aviation Gin. See our source materials and other info for this episode at www.willitstickpodcast.com.

04/07/21 • 33 min

2 Listeners

2 Comments

Super Bowl 2022 Best Ads

Will It Stick?

03/09/22 • 48 min

5.0

Super Bowl 2022 was finally a year full of pretty solid and entertaining advertising! We saw a few major themes: celebrities, climate change, and crypto. We've lined up our top six favorite ads and we talk about one pretty controversial ad that initially seemed strong but went off the rails. Let us know if you agree with our picks! For source material, please visit www.willitstickpodcast.com.

03/09/22 • 48 min

1 Listener

1 Comment

Match.com’s Masterful Marketing to Bring Dating Online

Will It Stick?

07/21/21 • 39 min

5.0

In 1995, long before swiping right was a thing, Internet dating was not commonplace or really, something anyone admitted to. Match.com hit the market with a goal to change perceptions and get women comfortable dating online so the men would follow, and the brand's marketing efforts successfully changed a culture and really built the internet dating phenomenon that is the norm today! See our source material and other information for this episode at www.willitstickpodcast.com.

07/21/21 • 39 min

1 Listener

1 Comment

Macy's Thanksgiving Day Parade: PR Stunt Turned Tradition

Will It Stick?

11/24/21 • 38 min

5.0

Watching the Macy's Thanksgiving Day Parade is a long-standing tradition for many American households, and has been for decades. But, did you know that the parade started way back in 1924 as one giant PR stunt for Macy's to draw shoppers to its one million square foot store in NYC? For nearly 100 years the parade has continued and has become the Superbowl of the holiday season for family-friendly brands attracting 50 million viewers annually. For source materials, please visit www.willitstickpodcast.com

11/24/21 • 38 min

1 Listener

1 Comment

Wildest Social Media & Brand Moments of 2021

Will It Stick?

01/05/22 • 26 min

We wouldn't let a new year go by without recapping some of the wildest moments in social media in 2021. We talk purpose-driven newsjacking, dropping social media to take a stand, founder fails, cancel culture rebrands and of course, shrimp tails inside of cereal boxes. For source materials, please visit www.willitstickpodcast.com

01/05/22 • 26 min

1 Listener

Weight Watchers' Branding Woes & Wins

Will It Stick?

01/12/22 • 54 min

5.0

New year, new you! Every year, 45 million Americans spend $33 million on dieting and weight loss solutions. Weight Watchers, now called WW, leads the pack and has had an interesting road and made some really smart brand choices along with some pretty brutal marketing moves. From the Oprah effect to a sex campaign gone wrong, we cover it all! For source materials, please visit www.willitstickpodcast.com

01/12/22 • 54 min

1 Listener

1 Comment

LifeLock's CEO Says Steal My Identity

Will It Stick?

04/07/21 • 22 min

5.0

What happens when two co-founders of the largest identity theft protection company come up with the crazy idea to share the CEO's social security number and invite hackers to steal his identity? See our source materials and other info for this episode at www.willitstickpodcast.com.

04/07/21 • 22 min

1 Listener

1 Comment

Spotify Wrapped Campaign Is Viral Perfection

Will It Stick?

12/22/21 • 49 min

If you paid any attention over the last few weeks to your social media feed, you couldn’t miss the fact that almost EVERYONE is sharing snippets of their Spotify Wrapped to social media. Spotify has curated a fun end-of-year wrap-up of its users' music listening habits into a shareable format that creates major FOMO for non-Spotify users and reminds us of the immense power of personalized marketing. For source materials, please visit www.willitstickpodcast.com

12/22/21 • 49 min

1 Listener

Trailer

Will It Stick?

03/31/21 • 2 min

1 Listener

Dominos: We're Sorry Our Pizza Sucks

Will It Stick?

07/06/22 • 33 min

5.0

In 2009, Dominos suffered a major blow when a series of five viral videos were uploaded to Youtube showing a male employee at a Domino's Pizza chain in North Carolina contaminating ingredients with his body while a female narrates that items with those ingredients will go out to customers. Immediately the media went crazy and people were rightfully disgusted and Dominos lost revenue and the brands stock was trading at less than $10 per share! But, CEO Patrick Doyle had a plan to turn it around.

For source materials, please visit www.willitstickpodcast.com.

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07/06/22 • 33 min

1 Listener

1 Comment

FAQ

How many episodes does Will It Stick? have?

Will It Stick? currently has 86 episodes available.

What topics does Will It Stick? cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Will It Stick??

The episode title 'Aviation Gin Takes Off With Ryan Reynolds' is the most popular.

What is the average episode length on Will It Stick??

The average episode length on Will It Stick? is 39 minutes.

How often are episodes of Will It Stick? released?

Episodes of Will It Stick? are typically released every 7 days.

When was the first episode of Will It Stick??

The first episode of Will It Stick? was released on Mar 31, 2021.

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5.0

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