
Super Bowl 2022 Best Ads
03/09/22 • 48 min
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#FreeBritney Marketing Movement
Britney Spears is one of the biggest pop stars in the world and that title has come with a lot of drama, controversy and public support ... and all of it started because of how Britney and her image was marketed as a brand, and how focused her label and family was on protecting her brand and image when she went through some personal struggles. The #freebritney marketing movement was created by fans to break Britney free of her conservatorship and it worked. The #freebritney hashtag on Tiktok has surpassed over 1.1 BILLION views illustrating the real potential of a people-powered marketing movement. For source materials, please visit www.willitstickpodcast.com
Next Episode

INTERVIEW: Tim Hargis on Tuft & Needle: Mattress Stores Are Greedy
Back in episode 20 we covered Tuft & Needle's amazing and totally loud marketing campaign: Mattress Stores Are Greedy. We had the chance to chat with Tim Hargis, one of the key players in the creation of that edgy campaign. Tim was the former VP of Marketing & Business Development for Tuft & Needle. He shares some great stories about how the campaign was born and how and why it worked so well. Don't forget to check out our website at www.willitstickpodcast.com to see more details.
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