Wildest Social Media & Brand Moments of 2021

Explicit content warning

01/05/22 • 26 min

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We wouldn't let a new year go by without recapping some of the wildest moments in social media in 2021. We talk purpose-driven newsjacking, dropping social media to take a stand, founder fails, cancel culture rebrands and of course, shrimp tails inside of cereal boxes. For source materials, please visit www.willitstickpodcast.com

Previous Episode

Peloton's PR Problems: Sex In The City, The Peloton Wife & More

Peloton has been the talk of the town for the past few weeks, and this new Sex In The City controversy is definitely not the first time the brand has faced challenges with its advertising campaigns. We dive into ALL the dirt and share the details of how Peloton continues to dominate the home fitness category despite its marketing missteps. Peloton has somewhere in the ballpark of 5.9 million members. Each quarter, 134.33 million workouts are completed on Peloton. Today, the brand is publicly traded and is valued somewhere in the ballpark of $13 BILLION....that’s a pretty major achievement for a brand that’s less than 10 years old. For source materials, please visit www.willitstickpodcast.com

Next Episode

Weight Watchers' Branding Woes & Wins

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New year, new you! Every year, 45 million Americans spend $33 million on dieting and weight loss solutions. Weight Watchers, now called WW, leads the pack and has had an interesting road and made some really smart brand choices along with some pretty brutal marketing moves. From the Oprah effect to a sex campaign gone wrong, we cover it all! For source materials, please visit www.willitstickpodcast.com