Nick Flude: Questions B2B Marketers Should Ask Sales
01/13/21 • 26 min
Shahin chats with Nick Flude, Chief Marketing Officer at Secure Code Warrior about how B2B marketers should communicate with their sales team to get better alignment.
We've all heard that it's extremely critical in the B2B space for sales and marketing to work together hand in hand, but in many cases, marketing and sales speak different languages in terms of KPIs and success metrics. In this episode, we discuss how marketers should approach this.
Read the show notes: https://xgrowth.com.au/blogs/questions-marketing-sales/
Join the Slack channel: https://growthcolony.org/slack
Shahin chats with Nick Flude, Chief Marketing Officer at Secure Code Warrior about how B2B marketers should communicate with their sales team to get better alignment.
We've all heard that it's extremely critical in the B2B space for sales and marketing to work together hand in hand, but in many cases, marketing and sales speak different languages in terms of KPIs and success metrics. In this episode, we discuss how marketers should approach this.
Read the show notes: https://xgrowth.com.au/blogs/questions-marketing-sales/
Join the Slack channel: https://growthcolony.org/slack
Previous Episode
Jon Panker & Greg Wood: How to Reach the Buying Committee
Today Shahin speaks with Jon Panker, Managing Director for Japan & Asia Pacific at TechTarget & Gregory Wood, Head of Marketing Science, Technology, Data & Analytics for APAC at SAS
They talk about how and why marketers should aim to reach the entire buying committee at their target accounts – and why just aiming to get the attention of the C-level isn't enough anymore.
Read the show notes: https://xgrowth.com.au/blogs/reach-buying-committee/
Join the Slack channel: https://growthcolony.org/slack
Next Episode
John Steinert: How to Navigate the World of Intent Data
In this episode, Shahin Hoda chats with John Steinert of TechTarget about what B2B leaders should look for when evaluating intent data providers.
John unpacks the four categories of intent data providers in the market along with their pros and cons. He also discusses multiple factors such as sales teams' behaviour and the long-term strategic impact that marketers need to be mindful of during this evaluation process.
View the show notes here: https://xgrowth.com.au/blogs/navigate-intent-data/
Join the Slack channel: https://growthcolony.org/slack
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