Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team

12/16/20 • 36 min

Growth Colony: APAC's B2B Growth Podcast

In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.

Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.

Read the shoe notes: https://xgrowth.com.au/blogs/sell-abm-sales/

Join the Slack channel: https://growthcolony.org/slack

In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.

Read the shoe notes: https://xgrowth.com.au/blogs/sell-abm-sales/

Join the Slack channel: https://growthcolony.org/slack

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Panel Discussion: How to Land Enterprise Deals

In this episode, we're joined by Greg Anderson, VP of Sales at TechTarget, Ljubica Radoicic, Marketing Director at Hexagon and Omer Molad, CEO of Vervoe.

We're discussing how as a startup, mid-market player or a large multinational, you can land larger organisations with larger budgets as customers.

Join the Slack channel: https://growthcolony.org/slack

Next Episode

Jon Panker & Greg Wood: How to Reach the Buying Committee

Today Shahin speaks with Jon Panker, Managing Director for Japan & Asia Pacific at TechTarget & Gregory Wood, Head of Marketing Science, Technology, Data & Analytics for APAC at SAS

They talk about how and why marketers should aim to reach the entire buying committee at their target accounts – and why just aiming to get the attention of the C-level isn't enough anymore.

Read the show notes: https://xgrowth.com.au/blogs/reach-buying-committee/

Join the Slack channel: https://growthcolony.org/slack