Managing Your Brand Through a Merger or Acquisition

04/03/24 • 28 min

Growth Colony: APAC's B2B Growth Podcast

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.

Listen in on how your company can manage through a merger or acquisition.

What to expect in the episode...

How to keep your brand's objectives aligned
Managing expectations during change
How to adapt to the strategies from start-up to growth phases post-M&A
How to create brands that have longevity

Courtney is a marketing expert, accomplished in scaling growth teams for success.

Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives.

Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value.

Resources mentioned in this episode:

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.

Listen in on how your company can manage through a merger or acquisition.

What to expect in the episode...

How to keep your brand's objectives aligned
Managing expectations during change
How to adapt to the strategies from start-up to growth phases post-M&A
How to create brands that have longevity

Courtney is a marketing expert, accomplished in scaling growth teams for success.

Resources mentioned in this episode:

_________________

🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Previous Episode

2024 State of ABM in APAC: Live Q&A and Insights Unveiled

Join us to unpack the results from our recent State of Account-Based Marketing in APAC report.

We briefly overview the report findings before moving into the Q&A.

In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible.

Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/

The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region.

Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions.

The consistent takeaway? APAC remains bullish on ABM.

Prefer to watch? Check out the event on our YouTube channel.

_________________

🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Alexander Hipwell, Shahin Hoda, Gus Shaw & Allysa Maywald from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Next Episode

How to Lead Your Marketing Team Through Change

When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects.

This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change.

What to expect in the episode...

How to adjust marketing strategies during change
What projects you should be prioritising
Managing your team during change
How to be innovative with the budget you've got

William Hasko has been working in B2B advertising and marketing for over a decade with a proven passion for creativity and effectiveness. After experience locally with global clients and agencies (American Express, Ogilvy, Dentsu Creative), William now directs small business marketing for Dell Technologies across the Asia Pacific and Japan regions covering all channels and experiences.

William is a proud supporter of the Dell Women’s Entrepreneur Network and numerous mentoring initiatives.

In his spare time, William enjoys playing golf and spending time with his wife and three children.

Resources mentioned in this episode: