John Steinert: How to Navigate the World of Intent Data
01/20/21 • 37 min
In this episode, Shahin Hoda chats with John Steinert of TechTarget about what B2B leaders should look for when evaluating intent data providers.
John unpacks the four categories of intent data providers in the market along with their pros and cons. He also discusses multiple factors such as sales teams' behaviour and the long-term strategic impact that marketers need to be mindful of during this evaluation process.
View the show notes here: https://xgrowth.com.au/blogs/navigate-intent-data/
Join the Slack channel: https://growthcolony.org/slack
In this episode, Shahin Hoda chats with John Steinert of TechTarget about what B2B leaders should look for when evaluating intent data providers.
John unpacks the four categories of intent data providers in the market along with their pros and cons. He also discusses multiple factors such as sales teams' behaviour and the long-term strategic impact that marketers need to be mindful of during this evaluation process.
View the show notes here: https://xgrowth.com.au/blogs/navigate-intent-data/
Join the Slack channel: https://growthcolony.org/slack
Previous Episode
Nick Flude: Questions B2B Marketers Should Ask Sales
Shahin chats with Nick Flude, Chief Marketing Officer at Secure Code Warrior about how B2B marketers should communicate with their sales team to get better alignment.
We've all heard that it's extremely critical in the B2B space for sales and marketing to work together hand in hand, but in many cases, marketing and sales speak different languages in terms of KPIs and success metrics. In this episode, we discuss how marketers should approach this.
Read the show notes: https://xgrowth.com.au/blogs/questions-marketing-sales/
Join the Slack channel: https://growthcolony.org/slack
Next Episode
Ruth Stevens: How to Organise and Leverage Your B2B Data
Shahin talks to Ruth P. Stevens, B2B Marketing consultant, author and educator about everything marketing and data and why data is becoming more and more important in B2B.
Ruth consults on customer acquisition and retention, specialising in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.
Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.
Read the show notes: https://xgrowth.com.au/blogs/organise-b2b-data/
Continue the conversation on Slack: www.growthcolony.org/slack
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/growth-colony-apacs-b2b-growth-podcast-187281/john-steinert-how-to-navigate-the-world-of-intent-data-17071930"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to john steinert: how to navigate the world of intent data on goodpods" style="width: 225px" /> </a>
Copy