David Gottlieb from Microsoft: How COVID Changed Search Behaviour

11/04/20 • 28 min

Growth Colony: APAC's B2B Growth Podcast

In this episode, host Shahin Hoda chats with David Gottlieb from Microsoft Advertising about how COVID-19 has changed user behaviour in search engines.

David analyses trends that have emerged during 2020 in Australia and the world. David explains how Microsoft’s initiatives can help marketers get better insights and what’s going on with digital advertising and voice search.

In this episode, host Shahin Hoda chats with David Gottlieb from Microsoft Advertising about how COVID-19 has changed user behaviour in search engines.

Previous Episode

Justin Smith: Create Personality for Your B2B Brand

In this episode, host Shahin Hoda speaks with Ansanada’s Global Chief Marketing & Chief Creative Officer, Justin Smith to go deep into how B2B organisations can create a brand personality.

Shahin and Justin go through the origins of Ansanada and provide great insights on why brands should focus on distinction, instead of differentiation. This episode is a unique opportunity to get inspiration from real actions taken by a B2B Fintech company.

Read the show notes: https://xgrowth.com.au/blogs/create-b2b-personality/

Join the Slack channel: https://growthcolony.org/slack

Next Episode

Dale Beaumont: 10 Tools for Your Marketing Tech Stack

In this episode, host Shahin Hoda chats with Dale Beaumont, Founder & CEO of Business Blueprint to discuss where companies should start building their tech stack.

From CRMs to video editing software, Dale talks us through how to identify the right tools to achieve success. He discusses his experience in helping other entrepreneurs grow and his passion for technology provides a unique clarity among an endless offer of tools.

Read the show notes: https://xgrowth.com.au/blogs/marketing-tech-stack/

Join the Slack channel: https://growthcolony.org/slack