Execepreneur: From Executive to Entrepreneur

Burton Goldfield has led explosive growth at three different companies and in this episode we learn how he grew TriNet from $100M in revenue to over $500M in revenue. Burton describes what two things were key to the growth and how they can even apply to someone looking to go from $100K to $500K.

For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.

Rand is known as the Wizard of Moz - the godfather of SEO and all around highly respected online marketing thought leader. He's the founder of Moz, a suite of popular tools to help build and manage your online presence. The episode covers the six different channels to market your business online, and talks about how to focus your activities on what's most relevant for your business. The Venn diagram Rand mentions is certainly a game-changer if you’ve been wading through tactics (vs. strategy) to build your online presence.

Show Notes: www.launchandlead.com/rand.

Theban Ganesh has built and sold two different businesses that have attracted over 1 million users. In today's conversation, we cover the rise and exit of his two startups, why he chose to go back to corporate after his first, how to choose a co-founder, and most importantly, his advice to companies that are struggling to gain traction with their products. For our bonus question with Theban - the process he would follow to start his next company, please visit www.launchandlead.com/tgstart/ Our question for Theban this week: What's the most important part of building product? Our four questions: 1 - What was your path to starting your first company? 2 - Describe how you built your first company and exited to Zoosk? 3 - Why did you go back to Corporate after you exited your first company, and why did you make the leap to starting another company after three years? 4 - What should a company struggling to gain traction with their product do? For complete show notes, visit www.launchandlead.com/theban.

In Part II of our conversation with Eric Green (CEO) and Dennis Sarafa (COO), we discuss how they executed on the strategy they came up with in Part I. There were several key takeaways, including why it's important to operate with an inverted org chart mentality, why partnerships are important for 3rd party validation, and how two 40-something guys turned around a fledgling small business because they had no choice but to succeed.

For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.

This is part one of a two-part conversation with Eric Green (CEO) and Dennis Sarafa (COO) on the strategy and introduction of their pivot to customers. It’s a fantastic episode that covers how they took over a company that was missing the numbers and figured out how to plot a new course – including taking a list of nearly 50 services offered down to just 5.

For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.