3: Pivoting an outdated point rewards company to a VC-backed data analytics firm (Part II)
06/17/15 • 21 min
In Part II of our conversation with Eric Green (CEO) and Dennis Sarafa (COO), we discuss how they executed on the strategy they came up with in Part I. There were several key takeaways, including why it's important to operate with an inverted org chart mentality, why partnerships are important for 3rd party validation, and how two 40-something guys turned around a fledgling small business because they had no choice but to succeed.
For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.
In Part II of our conversation with Eric Green (CEO) and Dennis Sarafa (COO), we discuss how they executed on the strategy they came up with in Part I. There were several key takeaways, including why it's important to operate with an inverted org chart mentality, why partnerships are important for 3rd party validation, and how two 40-something guys turned around a fledgling small business because they had no choice but to succeed.
For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.
Previous Episode
2: Pivoting an outdated point rewards company to a VC-backed data analytics firm (Part I):
This is part one of a two-part conversation with Eric Green (CEO) and Dennis Sarafa (COO) on the strategy and introduction of their pivot to customers. It’s a fantastic episode that covers how they took over a company that was missing the numbers and figured out how to plot a new course – including taking a list of nearly 50 services offered down to just 5.
For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.
Next Episode
4: From Boston Consulting Group to co-founder of hot media startup, Gimlet
Former NPR producer, MIT MBA and Boston Consulting Group consultant Matthew Lieber co-founded Gimlet Media with Alex Blumberg - and has a hit on his hands. With highly successful shows like Startup, Matthew shares the story of his transition, how he built a great team at Gimlet, and why, after the epic Chris Sacca pitch, Alex desperately needed him.
For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.
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