18: How To Systematize And Productize A Services Business

09/23/15 • 23 min

Execepreneur: From Executive to Entrepreneur

Rachel Rodgers started the Rodgers Collective, a cool, innovative take on a law firm. She has grown the company over the past 5 years or so, and has lot to share, including a great way to think about protection as an entrepreneur.

Four questions for Rachel this week:

How have you rocked Rodgers Collective while raising a couple of newborns at the same time?
How did you systematize your business?
How did you productize your legal services?
What legal guidance do you have for Entrepreneurs?

For complete show notes, visit www.launchandlead.com.

Four questions for Rachel this week:

How have you rocked Rodgers Collective while raising a couple of newborns at the same time?
How did you systematize your business?
How did you productize your legal services?
What legal guidance do you have for Entrepreneurs?

For complete show notes, visit www.launchandlead.com.

Previous Episode

17: The Rand Fishkin Case Study on How to Build an Online Presence

We continue our conversation with Rand Fishkin this week and dive into the details of how to build an online presence - even if you're starting from scratch. We started with search engine strategy and ended the conversation with a case study to bring it all home. We asked Rand - if someone starting a new professional services firm (lawyers, accountants, consultants) came to you and said “I’m building a firm to last me a couple of decades, and I’m willing to commit 5 to 7K / month building out an online presence, how would you guide them?” For show notes of today's episode, visit www.launchandlead.com/fishkin.

Next Episode

19: A Customer Acquisition Strategy To Grow From 2 to 27 Employees

Randy Reyess is co-founder of VenturePact, a technology services firm that matches companies with talented application development teams from around the globe. He has also written in publications such as Forbes, Fast Company and Harvard Business Review. In our conversation today, Randy describes in detail how to acquire customers through online advertising, including VenturePact's strategic use of dynamic landing pages. He also describes his approach to growing the company from 2 to 27 people in 3 short years. For more lessons about how to be an execepreneur, visit www.execepreneur.com.