2: Pivoting an outdated point rewards company to a VC-backed data analytics firm (Part I):

06/17/15 • 21 min

Execepreneur: From Executive to Entrepreneur

This is part one of a two-part conversation with Eric Green (CEO) and Dennis Sarafa (COO) on the strategy and introduction of their pivot to customers. It’s a fantastic episode that covers how they took over a company that was missing the numbers and figured out how to plot a new course – including taking a list of nearly 50 services offered down to just 5.

For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.

For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.

Previous Episode

1: From McKinsey & Co. to Franchisee

Learn how Mike Tayter left the corporate world (Engagement Manager at McKinsey, Director at Dell) to start a fast-casual franchise. Hear what he thinks his unique advantages are and how TV advertising turned his business around.

For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.

Next Episode

3: Pivoting an outdated point rewards company to a VC-backed data analytics firm (Part II)

In Part II of our conversation with Eric Green (CEO) and Dennis Sarafa (COO), we discuss how they executed on the strategy they came up with in Part I. There were several key takeaways, including why it's important to operate with an inverted org chart mentality, why partnerships are important for 3rd party validation, and how two 40-something guys turned around a fledgling small business because they had no choice but to succeed.

For insightful articles on making the transition from executive to entrepreneur, including member-only content, visit execepreneur.com.