16: Rand Fishkin on How to Focus Your Online Marketing Efforts (Part I)
09/09/15 • 22 min
Rand is known as the Wizard of Moz - the godfather of SEO and all around highly respected online marketing thought leader. He's the founder of Moz, a suite of popular tools to help build and manage your online presence. The episode covers the six different channels to market your business online, and talks about how to focus your activities on what's most relevant for your business. The Venn diagram Rand mentions is certainly a game-changer if you’ve been wading through tactics (vs. strategy) to build your online presence.
Show Notes: www.launchandlead.com/rand.
Rand is known as the Wizard of Moz - the godfather of SEO and all around highly respected online marketing thought leader. He's the founder of Moz, a suite of popular tools to help build and manage your online presence. The episode covers the six different channels to market your business online, and talks about how to focus your activities on what's most relevant for your business. The Venn diagram Rand mentions is certainly a game-changer if you’ve been wading through tactics (vs. strategy) to build your online presence.
Show Notes: www.launchandlead.com/rand.
Previous Episode
15: How To Build a Business That Lands $700,000 on Shark Tank
Brittany Hodak is co-founder of ZinePak, a company that creates custom, interactive publications for super-fans. They partner with top brands and entertainers (ahem... Taylor Swift) to elevate regular consumer promotions (e.g., CD in a store) into an interesting and memorable experience. Several months ago, they were invited by Shark Tank Producers to pitch their company, and walked away with an offer of $725,000 from Robert and Lori.
We had 5 questions for Brittany this week:
1 – How’d you get the company off the ground?
2 - Tell us all about your Shark Tank Experience
3 - You’ve had fantastic growth - what’s been key to your customer acquisition strategy?
4 - What has been critical to growing the business well?
5 - Tell us about how your Shark Tank experience inspired you to start a charity?
For complete show notes, visit www.launchandlead.com.
Next Episode
17: The Rand Fishkin Case Study on How to Build an Online Presence
We continue our conversation with Rand Fishkin this week and dive into the details of how to build an online presence - even if you're starting from scratch. We started with search engine strategy and ended the conversation with a case study to bring it all home. We asked Rand - if someone starting a new professional services firm (lawyers, accountants, consultants) came to you and said “I’m building a firm to last me a couple of decades, and I’m willing to commit 5 to 7K / month building out an online presence, how would you guide them?” For show notes of today's episode, visit www.launchandlead.com/fishkin.
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