17: The Rand Fishkin Case Study on How to Build an Online Presence

09/16/15 • 19 min

Execepreneur: From Executive to Entrepreneur

We continue our conversation with Rand Fishkin this week and dive into the details of how to build an online presence - even if you're starting from scratch. We started with search engine strategy and ended the conversation with a case study to bring it all home. We asked Rand - if someone starting a new professional services firm (lawyers, accountants, consultants) came to you and said “I’m building a firm to last me a couple of decades, and I’m willing to commit 5 to 7K / month building out an online presence, how would you guide them?” For show notes of today's episode, visit www.launchandlead.com/fishkin.

Previous Episode

16: Rand Fishkin on How to Focus Your Online Marketing Efforts (Part I)

Rand is known as the Wizard of Moz - the godfather of SEO and all around highly respected online marketing thought leader. He's the founder of Moz, a suite of popular tools to help build and manage your online presence. The episode covers the six different channels to market your business online, and talks about how to focus your activities on what's most relevant for your business. The Venn diagram Rand mentions is certainly a game-changer if you’ve been wading through tactics (vs. strategy) to build your online presence.

Show Notes: www.launchandlead.com/rand.

Next Episode

18: How To Systematize And Productize A Services Business

Rachel Rodgers started the Rodgers Collective, a cool, innovative take on a law firm. She has grown the company over the past 5 years or so, and has lot to share, including a great way to think about protection as an entrepreneur.

Four questions for Rachel this week:

How have you rocked Rodgers Collective while raising a couple of newborns at the same time?
How did you systematize your business?
How did you productize your legal services?
What legal guidance do you have for Entrepreneurs?

For complete show notes, visit www.launchandlead.com.