Course Creators HQ...All About Online Courses

Guest Kimberly Weitkamp of The Audience Converter talks about how to write to sell more courses. She shares her secrets to writing conversationally to resonate with your audience.
Get all the links in the show notes at https://CourseCreatorsHQ.com/67

LINKS MENTIONED

Save your spot for Kim's FREE Masterclass, Swipe Copy Secrets: How to Avoid Top Copy Mistakes that are Killing Conversions, Cashflow and Client Retention - https://CourseCreatorsHQ.com/Kim

Listen to Kim's podcast, The Audience Converter - https://coursecreatorshq.com/KimsPodcast

KEY TAKEAWAYS

• Start at end.
• What is the call to action? What is the next step?
• The goal of your phrasing is to guide them.
• A "conversion" is not always just a "sale." It's just getting them to take action.
• Who are you talking with (your audience) and what journey do they need to go to take action.
• Don't start with a blank page (pull up something you've written in the past).
• Start with the details about the course - and then go back to the problem you are helping people solve.
• Don't try to write the headline first.
• Use standard formatting and structure (but don't use other people's words and marketing!)
• Write conversationally to get your reader to keep nodding their head and saying, "Yes, that's me."
• Use Otter.AI to transcribe your speaking and talk about your course.
• Remember who are you talking to, what is their problem, and what's in it for them?
• When you have multiple audiences, write to ONE person (and imagine you are having a one-to-one conversation).
• Your targeting is like a bulls eye: you just need to get close (like the concentric circles on a target).
• Niching is identifying the best people who are ready for you.
• Record yourself talking and use it as your starting point!
• People will want to work with you so make sure your marketing reflects you!

COME VISIT!

Sign up for my free course Is My Course Idea Any Good? here.

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

LINKS MENTIONED IN THIS EPISODE

Missing Lettr - for a year's worth of posts in 25 minutes - https://CourseCreatorsHQ.com/missinglettr

Snappa - for graphics creation (simiar to Canva) - https://CourseCreatorsHQ.com/snappa

Social Bee - for a recurring "bucket" of posts that are reused regularly - https://CourseCreatorsHQ.com/socialbee

Tailwind - for automating your posts on Pinterest - https://coursecreatorshq.com/tailwind

Pretty Links - for tracking which links are clicked. Only for Wordpress users. - https://CourseCreatorsHQ.com/prettylinks

For more info and other tools, listen to episode 55: Tracking – The Secret Sauce of Course Creators

Trello - for communicating with your team and tracking your projects - https//CourseCreatorsHQ.com/trello

AppSumo - for finding lifetime deals on tools - https://coursecreatorshq.com/appsumo

GoodPods - Let’s talk about what tools you are using on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

Use the best tools you can afford to save you time, keep you organized and help you produce more content to reach your potential students.

COME VISIT!

Sign up for my free course Is My Course Idea Any Good? here.

GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

Here’s how to avoid some of the most common mistakes that new course creators make when trying to create their first online course. Listen in to make sure you avoid them!

LINKS MENTIONED IN THIS EPISODE

Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea

Want unlimited graphics projects? Fill out the application at https://www.CourseCreatorsHQ.com/kapa

Can’t decide whether you should use Kajabi, Teachable, Thinkific or even Wordpress? Get the FREE workbook and training at https://www.CourseCreatorsHQ.com/host

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

Six of the most common mistakes I see course creators making. Let’s recap:

1 – Don’t be Dug the Dog and get distracted. Stay focused!

2 – Don’t be a squirrel and finish before you jump to the next project.

3 – Don’t work with more than one expert at a time.

4 – Don’t put everything you know into your course.

5 – Don’t get stuck in the messy middle and

6 – Don’t try to do it all yourself!

COME VISIT

Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ/

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

In this episode, host Julie Hood gives the scoop on what’s better... high ticket vs. low ticket online courses and coaching. Which one should you be using? Get the full show notes at https://CourseCreatorsHQ.com/106

LINKS MENTIONED

Join the Kajabi Kickstart training for 9 weeks to work together with Julie in August and Sept 2022 and get your online business up and running! It's the best offer you will ever see for this much time together - so don't miss out. Use coupon code KICKSTART to save over 90% and only pay $100!

https://coursecreatorshq.com/KajabiKickstart

Kajabi is offering 3 months at $99 to get started with this all-in-one-tool for your business.... it's their very best offer of the year so now's the time to take it for a test-drive. I personally think it's one of the best student experiences. They also have really good customer support. So get started here -

https://CourseCreatorsHQ.com/Kajabi99

Other episodes mentioned:
E033: Revenue Models That Rock for Course Creators
E091: Master Your Money for Online Course Creators

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

For the purpose of this episode, low ticket is between $27 and $97 and high ticket is $1,000 and up.

Remember: people have been successful at all of these price points!

Some of the things to think about when considering low ticket vs. high ticket:

#1 – You have to 200% confident in your price!

#2 – Ease of selling

#3 – How you want to sell

#4 – Your expenses and profitability

#5 – Chasing payment plans

#6 – Your audience

#7 – The economy

The best part? It's your business! You get to decide which is better for you.

COME VISIT!

Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea

GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

In this episode, host Julie Hood shares 7 pieces of advice to consider when choosing the best online course platform or host for you and your business. Get the full show notes at https://CourseCreatorsHQ.com/105.

LINKS MENTIONED
Join the Kajabi Kickstart training with Julie in August and Sept 2022. Use coupon code KICKSTART to save over 90% and only pay $100!

https://coursecreatorshq.com/KajabiKickstart
E089: Why I Bailed on WordPress for My Next Website

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
The 7 Big Mistakes:

1. Just using what their friends are using
2. Not considering the cost of video hosting
3. Worried too much (or not enough!) about the student experience
4. Looking for the cheapest option
5. Not checking out support
6. Considering the cost (and loss) of integration or tech issues
7. Not looking at THEIR full picture!

COME VISIT!

Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea

GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ