E066: Online Courses vs. Coaching – Which Is Better?

10/26/21 • 16 min

1 Listener

Course Creators HQ...All About Online Courses

Host Julie Hood discussed one of the epic online battles.... online courses vs. coaching. Which is better and why? Which should you be doing to build your online business?

LINKS MENTIONED

Get the scoop on Kajabi and my $850 worth of free bonuses that I give away when you sign up with me for a 30-day trial (usually you only get 14 days)!

https://CourseCreatorsHQ.com/kajabi

KEY TAKEAWAYS

The pros and cons of coaching vs. online courses.

5 Questions and Steps if you want to convert your coaching into an online course.

COME VISIT!

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

Host Julie Hood discussed one of the epic online battles.... online courses vs. coaching. Which is better and why? Which should you be doing to build your online business?

LINKS MENTIONED

Get the scoop on Kajabi and my $850 worth of free bonuses that I give away when you sign up with me for a 30-day trial (usually you only get 14 days)!

https://CourseCreatorsHQ.com/kajabi

KEY TAKEAWAYS

The pros and cons of coaching vs. online courses.

5 Questions and Steps if you want to convert your coaching into an online course.

COME VISIT!

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

Previous Episode

E065: Joint Venture Secrets – 5 Ways to Create Partnerships That Lead to Five- and Six-Figures

In this episode, host Julie Hood shares 5 secrets to create partnerships that will grow your online course business for the long term... and what to think about along the way.

KEY TAKEAWAYS
5 Secrets for a Joint Venture Program That Works

#1 – Start early.

#2 – Remember you are in it for the long haul.

#3 – Get organized!

#4 – Use your customer’s journey to find the best partners.

#5 – Make sure it’s a win-win for both of you.

LINKS MENTIONED

Joint Venture Secrets for Course Creators - The Secret Sauce to Use Other People's Lists to Find Your Perfect Student
https://coursecreatorshq.com/JointVentureSecrets

What is a joint venture and how do I find partners? Check out episode 35:
https://CourseCreatorsHQ.com/35

What is the customer journey map? Listen to episode 61:
https://CourseCreatorsHQ.com/61

COME VISIT!

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

Next Episode

E067: Sales Messaging Secrets for Your Course with Kim Weitkamp

2 Recommendations

Guest Kimberly Weitkamp of The Audience Converter talks about how to write to sell more courses. She shares her secrets to writing conversationally to resonate with your audience.
Get all the links in the show notes at https://CourseCreatorsHQ.com/67

LINKS MENTIONED

Save your spot for Kim's FREE Masterclass, Swipe Copy Secrets: How to Avoid Top Copy Mistakes that are Killing Conversions, Cashflow and Client Retention - https://CourseCreatorsHQ.com/Kim

Listen to Kim's podcast, The Audience Converter - https://coursecreatorshq.com/KimsPodcast

KEY TAKEAWAYS

Start at end.
What is the call to action? What is the next step?
The goal of your phrasing is to guide them.
A "conversion" is not always just a "sale." It's just getting them to take action.
Who are you talking with (your audience) and what journey do they need to go to take action.
Don't start with a blank page (pull up something you've written in the past).
Start with the details about the course - and then go back to the problem you are helping people solve.
Don't try to write the headline first.
Use standard formatting and structure (but don't use other people's words and marketing!)
Write conversationally to get your reader to keep nodding their head and saying, "Yes, that's me."
Use Otter.AI to transcribe your speaking and talk about your course.
Remember who are you talking to, what is their problem, and what's in it for them?
When you have multiple audiences, write to ONE person (and imagine you are having a one-to-one conversation).
Your targeting is like a bulls eye: you just need to get close (like the concentric circles on a target).
Niching is identifying the best people who are ready for you.
Record yourself talking and use it as your starting point!
People will want to work with you so make sure your marketing reflects you!