E116: Really Bad Online Course Mistakes

10/11/22 • 16 min

1 Listener

Course Creators HQ...All About Online Courses

Julie's on a rant in this episode.... she is sharing the things she's noticed over the past few months & wants to make sure you don't make any of these mistakes when creating and selling your online course. Get the full show notes at https://CourseCreatorsHQ.com/116

LINKS MENTIONED

Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

Please don't do any of these (and listen in for the details about why) -
1. Too much individual coaching and not enough overall lessons pulled out for everyone
2. Scribbles on whiteboards and notebooks
3. Doing a 5-day challenge with 90-minute videos
4. Hiding prices!
5. Bait and switch upsell - naughty, naughty
6. "Sign up for my newsletter"
7. No way to experience the course/product

RELATED EPISODES

If you enjoyed this episode, here's another one you might like!
E053: Julie’s Raves and Rants on Course Creation & Course Marketing

COME VISIT!

Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea

GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

LINKS MENTIONED

Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

RELATED EPISODES

If you enjoyed this episode, here's another one you might like!
E053: Julie’s Raves and Rants on Course Creation & Course Marketing

COME VISIT!

Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea

GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

Previous Episode

E115: 3 Tools to Help Course Creators with Writer’s Block & Tracking

In this episode, host Julie Hood shares 3 tools to help with writer's block and tracking link clicks - one is even free! See the full links at https://CourseCreatorsHQ.com/115.
LINKS MENTIONED

For generating content ideas - especially if you're having writer's block, get your FREE account on Copy Creator at
https://CourseCreatorsHQ.com/CC
For tracking links, get a lifetime account of Linko on AppSumo (only for a limited time!). 1 code gets you 60 days of tracking. 3 codes gets you lifetime tracking (and listen to the full episode for my explanation & caution about the AppSumo deals.)
https://CourseCreatorsHQ.com/linko
Or another tool I've used with clients for link tracking is Rebrandly - but it's a yearly account. Ask for help with their custom domain program. Last I checked it was only $48/year but it's not listed on the site:
https://CourseCreatorsHQ.com/rebrandly
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

If you are stuck and tired of staring at a blank screen for ideas - be sure to check out Copy Creator. It helps with idea generation for:

Content
Podcast episodes
Content headlines
Social media ideas
Community engagement questions
Lesson ideas

Be sure to track your link clicks and see what's most popular on different platforms! This is incredible knowledge to have. Both Linko and Rebrandly can help!

RELATED EPISODES

E055: Tracking – The Secret Sauce of Course Creators
COME VISIT!

Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea

GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

Next Episode

E117: What if Your Market Is Different? With Neil Thompson

In this episode, host Julie Hood interviews Neil Thompson of Teach the Geek - all about how he reaches his audience using a different technique than most online marketers. Get the full show notes at https://CourseCreatorsHQ.com/117

LINKS MENTIONED

Come join us for the 24 Hour Course Creator Intensive - and get your course content created over the weekend of November 4-6, 2022. Get the scoop here!
https://coursecreatorshq.com/IntensiveViaPodcast
Get Neal's Speaking Tips at
https://TeachTheGeek.com/tips

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

Selling your course through associations can be a terrific way to partner and promote your online course.
Use a VA (or someone from Fiverr) to research and find a list of associations for you to contact.
Determine if your audience prefers a special method of marketing to them (like engineers or scientists).

Speaking Tips from Neal

Know your audience!
Start with the end in mind: what action do you want them to take?
Focus your points to support that action
Leave yourself some buffer time when doing a presentation for questions at the end.

Big lesson learned: There isn't ONE way to sell - different experts will give you different ways to sell, but you'll have to test against your indivdual audience to see what actually works.
COME VISIT!

Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea

GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ