E067: Sales Messaging Secrets for Your Course with Kim Weitkamp
11/02/21 • 26 min
5 Listeners
Guest Kimberly Weitkamp of The Audience Converter talks about how to write to sell more courses. She shares her secrets to writing conversationally to resonate with your audience.
Get all the links in the show notes at https://CourseCreatorsHQ.com/67
LINKS MENTIONED
Save your spot for Kim's FREE Masterclass, Swipe Copy Secrets: How to Avoid Top Copy Mistakes that are Killing Conversions, Cashflow and Client Retention - https://CourseCreatorsHQ.com/Kim
Listen to Kim's podcast, The Audience Converter - https://coursecreatorshq.com/KimsPodcast
KEY TAKEAWAYS
- Start at end.
- What is the call to action? What is the next step?
- The goal of your phrasing is to guide them.
- A "conversion" is not always just a "sale." It's just getting them to take action.
- Who are you talking with (your audience) and what journey do they need to go to take action.
- Don't start with a blank page (pull up something you've written in the past).
- Start with the details about the course - and then go back to the problem you are helping people solve.
- Don't try to write the headline first.
- Use standard formatting and structure (but don't use other people's words and marketing!)
- Write conversationally to get your reader to keep nodding their head and saying, "Yes, that's me."
- Use Otter.AI to transcribe your speaking and talk about your course.
- Remember who are you talking to, what is their problem, and what's in it for them?
- When you have multiple audiences, write to ONE person (and imagine you are having a one-to-one conversation).
- Your targeting is like a bulls eye: you just need to get close (like the concentric circles on a target).
- Niching is identifying the best people who are ready for you.
- Record yourself talking and use it as your starting point!
- People will want to work with you so make sure your marketing reflects you!
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Guest Kimberly Weitkamp of The Audience Converter talks about how to write to sell more courses. She shares her secrets to writing conversationally to resonate with your audience.
Get all the links in the show notes at https://CourseCreatorsHQ.com/67
LINKS MENTIONED
Save your spot for Kim's FREE Masterclass, Swipe Copy Secrets: How to Avoid Top Copy Mistakes that are Killing Conversions, Cashflow and Client Retention - https://CourseCreatorsHQ.com/Kim
Listen to Kim's podcast, The Audience Converter - https://coursecreatorshq.com/KimsPodcast
KEY TAKEAWAYS
- Start at end.
- What is the call to action? What is the next step?
- The goal of your phrasing is to guide them.
- A "conversion" is not always just a "sale." It's just getting them to take action.
- Who are you talking with (your audience) and what journey do they need to go to take action.
- Don't start with a blank page (pull up something you've written in the past).
- Start with the details about the course - and then go back to the problem you are helping people solve.
- Don't try to write the headline first.
- Use standard formatting and structure (but don't use other people's words and marketing!)
- Write conversationally to get your reader to keep nodding their head and saying, "Yes, that's me."
- Use Otter.AI to transcribe your speaking and talk about your course.
- Remember who are you talking to, what is their problem, and what's in it for them?
- When you have multiple audiences, write to ONE person (and imagine you are having a one-to-one conversation).
- Your targeting is like a bulls eye: you just need to get close (like the concentric circles on a target).
- Niching is identifying the best people who are ready for you.
- Record yourself talking and use it as your starting point!
- People will want to work with you so make sure your marketing reflects you!
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Previous Episode
E066: Online Courses vs. Coaching – Which Is Better?
Host Julie Hood discussed one of the epic online battles.... online courses vs. coaching. Which is better and why? Which should you be doing to build your online business?
LINKS MENTIONED
Get the scoop on Kajabi and my $850 worth of free bonuses that I give away when you sign up with me for a 30-day trial (usually you only get 14 days)!
https://CourseCreatorsHQ.com/kajabi
KEY TAKEAWAYS
The pros and cons of coaching vs. online courses.
5 Questions and Steps if you want to convert your coaching into an online course.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Next Episode
E068: Top 6 Mistakes Course Creators Make
Here’s how to avoid some of the most common mistakes that new course creators make when trying to create their first online course. Listen in to make sure you avoid them!
LINKS MENTIONED IN THIS EPISODE
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Want unlimited graphics projects? Fill out the application at https://www.CourseCreatorsHQ.com/kapa
Can’t decide whether you should use Kajabi, Teachable, Thinkific or even Wordpress? Get the FREE workbook and training at https://www.CourseCreatorsHQ.com/host
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Six of the most common mistakes I see course creators making. Let’s recap:
1 – Don’t be Dug the Dog and get distracted. Stay focused!
2 – Don’t be a squirrel and finish before you jump to the next project.
3 – Don’t work with more than one expert at a time.
4 – Don’t put everything you know into your course.
5 – Don’t get stuck in the messy middle and
6 – Don’t try to do it all yourself!
COME VISIT
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
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