Christina Talks Podcast
Christina Robinson
Who knew being a business owner would be so lonely? It’s not all glitz and glamour - there are hard lessons to learn and a shift in mindset that no one can prepare you for...
Or can they???
Christina has met some truly engaging entrepreneurs who have amazing stories to share, people in business who have inspired her and people who she is simply in awe of.
Moving from being a nobody to a business owner and entering the world of Entrepreneurship, these people have offered Christina their time, inspired her with their enthusiasm and gave her the courage to do more, be more and continue to grow.
This is a podcast for growth-focused business owners with an interest in marketing trends. Christina will talk Marketing of course, but this podcast promises to cover so much more.
“Digital Marketing is my subject of choice, I always say I help business owners who lack the time, enthusiasm or courage to make online marketing work for their businesses. I word things that way for a reason!”
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Top 10 Christina Talks Podcast Episodes
Goodpods has curated a list of the 10 best Christina Talks Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Christina Talks Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Christina Talks Podcast episode by adding your comments to the episode page.
Positioning Yourself as a Problem Solver: Effective Techniques for Building Credibility and Trust
Christina Talks Podcast
11/18/24 • 19 min
In this episode of the Christina Talks podcast, Christina delves into the concept of becoming a thought leader and positioning oneself as an expert in their field without coming across as egotistical. She discusses the importance of focusing on the value you bring to clients, highlighting benefits rather than personal accolades, and sharing success stories that build credibility. Christina emphasizes the need for authenticity, defining your niche, and using data to support your insights. By maintaining a genuine passion for helping others and continuously evolving, listeners can effectively position themselves as trusted advisors in their respective industries. Tune in for actionable strategies to enhance your personal brand and attract more business opportunities.
KEY TAKEAWAYS
- Focus on Value and Benefits: Position yourself by emphasising the value you bring to clients and the benefits they receive from your services, rather than boasting about your own achievements.
- Share Success Stories and Testimonials: Highlight client success stories and let them share their experiences. This builds credibility and trust more effectively than self-promotion.
- Identify and Address Pain Points: Understand the challenges your target audience faces and provide actionable solutions. This positions you as a problem solver and keeps your audience engaged.
- Maintain Authenticity: Communicate your passion and care for your work. Authenticity resonates with people and helps build a genuine connection, making them more likely to trust you.
- Stay Adaptable and Evolve: Continuously learn and adapt to changes in your industry. Share new insights and experiences to keep your messaging relevant and dynamic, reinforcing your position as a knowledgeable expert.
BEST MOMENTS
"The more we can do this without selling, actually, the more business opportunity comes our way."
"Talk about the benefits, not just your own experience. Share the testimonials. Let other people do the talking for you."
"Authenticity is about communicating how much you care about something."
"If you give them 75% of that solution, you are positioning yourself as the person that has the rest of that answer."
"It's the passion that really positions you. And you've got to allow people to see that."
VALUABLE RESOURCES
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!
Manifesting Change: The Law of Creation vs. The Law of Attraction With Rebecca Shannon
Christina Talks Podcast
09/22/24 • 60 min
In this episode, Christina is joined by Rebecca Shannon, who identifies herself as the "queen of heart-led leadership." The conversation delves into the essence of heart-led leadership, emphasizing the importance of leading from a place of empathy, vulnerability, and self-awareness. Rebecca shares insights on how to connect with one's inner leadership and make decisions that align with both the heart and gut instincts. They discuss the challenges many face in practising self-love and kindness, highlighting societal beliefs that often label self-care as selfish. The episode also introduces the concept of being a "time warrior," focusing on how individuals can shift their mindset around time management by prioritizing their intentions and setting strong boundaries.
KEY TAKEAWAYS
- Leading from the heart involves connecting with empathy and vulnerability, allowing leaders to inspire and motivate others by being authentic and open. This approach emphasizes that true leadership begins with self-awareness and emotional intelligence.
- Effective decision-making should involve a holistic approach that includes the mind, heart, and gut. By physically connecting with these areas and seeking alignment among them, individuals can make more informed and heartfelt choices.
- The concept of being a "Time Warrior" focuses on how individuals can shift their mindset about time management. Instead of relying solely on tools and techniques, it emphasizes the importance of being intentional about priorities and commitments.
- Many struggle with self-love due to societal beliefs that prioritize caring for others over oneself. Practising self-love is essential for personal well-being and enables individuals to better support those around them
- Embracing vulnerability is crucial for effective leadership. It allows individuals to connect deeply with others, fostering trust and collaboration. Recognizing and addressing one's own needs is not a sign of weakness but rather a demonstration of strength and self-awareness.
BEST MOMENTS
"When we drop into our hearts and lead from there, something very different occurs, and we get more from ourselves and our lives than when we come from just up here."
"I consider myself to be very much a heart-led leader... I've embraced that part of me that is an empathetic leader."
"Our problem is not procrastination. Our problem is priorities. If my heart isn't in something, I haven't prioritized it."
"If I love myself, I can love you more. But because we've been taught that that's not true, we love everybody else and then have nothing left for ourselves."
"There's this fear of recognizing vulnerability as weakness, where no, it isn't. Recognizing that doing something about it, that is strength."
VALUABLE RESOURCES
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
https://twitter.com/christinamc80?lang=en-gb
https://www.green-umbrella.biz/
https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk
HOST BIO
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
Beyond Labels: Exploring the Spectrum of Neurodiversity and Its Impact on Relationships
Christina Talks Podcast
11/25/24 • 65 min
In this episode, Christina engages in a thought-provoking conversation with behaviour specialist Andy Baker. They explore the complexities of behaviour management, particularly in the context of neurodiversity, and how understanding behaviour as a form of communication can transform interactions in both personal and professional settings. Andy shares his extensive experience in the health and social care sector, emphasizing the importance of empathy and the need to approach behaviour with curiosity rather than judgment.
KEY TAKEAWAYS
- All Behavior is Communication: It is crucial to understand that behaviour, whether it's a child acting out or an adult struggling, is a form of communication.
- Be a Detective, Not a Judge: Instead of jumping to conclusions about someone's behaviour, it's important to investigate the reasons behind it.
- The Importance of Self-Esteem: Many individuals, especially those who are neurodivergent, may struggle with self-esteem due to repeated negative feedback about their behaviour.
- Understanding Neurodiversity: Neurodivergent individuals, such as those with ADHD, may process information and respond to situations differently.
- Flexibility in Expectations: It's vital to adjust expectations based on an individual's developmental level rather than their chronological age.
BEST MOMENTS
"The general premise is that all behavior is communication. I'm telling you something; I may not like the language you're using, but I'm communicating that at least I'm not happy."
"Your response is your responsibility, right? Because we're the adults in that situation."
"If I look at something like ADHD, one of the analogies I love for understanding attentiveness is like the bingo machine analogy. Some individuals with ADHD, their brain is like a bingo machine."
"It's almost like I hate it when people say everyone's on the spectrum. I hate when people use the spectrum as an excuse."
"If a kid doesn't know how to behave, then we should teach them. But there's still a philosophy there of sometimes punish them."
VALUABLE RESOURCES
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!
Navigating the World of Podcasting with Kane Baron
Christina Talks Podcast
09/01/24 • 51 min
In this episode, Christina interviews Kane Baron, an expert in the world of podcasting and a prolific member of Progressive Media. They discuss the journey of podcasting, the challenges new podcasters face, and how to make a podcast successful. Kane shares his personal experience of transitioning from a law degree to digital marketing and eventually into podcasting. He emphasizes the importance of consistency, building a back catalogue, and engaging with the audience through competitions and giveaways.
KEY TAKEAWAYS
- Building up a back catalog of content is crucial to avoid running out of content and maintain consistency.
- Tying a relaunch to a specific reason, such as an anniversary or a special event, can help create momentum and interest.
- Hosting a competition or giveaway related to the podcast's target audience can incentivize listeners to engage and potentially convert into paying customers.
- YouTube is predicted to become a central platform for podcasts, emphasizing the importance of incorporating video content into podcast strategies.
- While AI content may be useful in the short term, it is expected to lose effectiveness over time, highlighting the importance of authentic and engaging content creation.
BEST MOMENTS
"The number one way to monetize it is selling your own stuff. It leads into your business 100%."
"Podcast downloads are anonymous, so nobody can see it. So Apple charts is like the UK top 40, right? Every Sunday that you've released your top 40, there's some sort of credibility."
"YouTube will be the future of podcasting for sure."
"Rob wanted the benefit of the staff and people doing all the hard work and the difficult things with podcasting and social media for him. He just wanted to interview people he found interesting, and he wanted to make a living doing it. And then basically, in comes me, and he was like, oh, cool, you manage these things. And I'll go out on the road and I'll record all these podcasts."
"I was struggling to make the time to sit down and record my solo episodes. I kind of, I felt like I'd peaked with guests and I'd had some amazing people on."
VALUABLE RESOURCES
Email: [email protected]
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
https://twitter.com/christinamc80?lang=en-gb
https://www.green-umbrella.biz/
https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk
HOST BIO
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
Leveraging Educational Content to Highlight Your Expertise
Christina Talks Podcast
09/15/24 • 7 min
In this episode, Christina explores the importance of effectively communicating the experience of working with your business through social media content. She emphasizes the need to balance industry-related insights with the direct promotion of services and products. Christina shares practical strategies for showcasing behind-the-scenes moments, client interactions, and testimonials to build authenticity and trust. She also discusses the value of case studies and educational content in demonstrating expertise and creating emotional connections with potential clients.
KEY TAKEAWAYS
- It's important to balance industry-related content that addresses pain points with content that directly promotes your services or products.
- Sharing behind-the-scenes insights, such as daily operations and client interactions, can effectively communicate the experience of working with your business.
- Collecting and sharing testimonials, especially in video format, can enhance credibility and trust. Highlighting client stories and their successes can provide valuable insights to potential clients.
- Detailed case studies that outline challenges, solutions, and specific services used can demonstrate the effectiveness of your offerings and showcase your problem-solving abilities.
- Sharing educational content, such as tips and insights, positions you as an expert while also illustrating how your services have positively impacted clients, fostering an emotional connection with your audience.
BEST MOMENTS
"Testimonials can work really, really well. And I think when you can capture them in that way, where there's a bit of joint value there, that's even more impactful."
"It's not just about positioning yourself as an expert. It's not just about selling your stuff. It's about creating an emotional response in people. And let's face it, I would hope you do what you do because you love it."
" 'Oh my god, like it actually works, you guys know your shit'. That's a direct quote, by the way."
VALUABLE RESOURCES
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
https://twitter.com/christinamc80?lang=en-gb
https://www.green-umbrella.biz/
https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk
HOST BIO
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
Let’s Talk Personal Brand
Christina Talks Podcast
08/08/21 • 16 min
Christina has been asked many times if a personal brand is needed. Being asked this can be irritating simply because it isn’t a choice; everyone has their own personal brand. However, the choice you make is whether you are going to leverage it and put the work in to make it work for you.
KEY TAKEAWAYS
- For some people having a personal brand works. It can depend a lot on personality and what you are comfortable with sharing and how you share this information.
- Something key to keep in mind when working with your personal brand is how you are going to ensure you stay true to yourself and your values when intertwining yourself so much with your business.
- Consistency and persistence is key when building your personal brand. Everything you do contributes to the strength and the weight of your personal brand.
BEST MOMENTS
03:07 “We might end up compromising ourselves sometimes”
03:45 “Ultimately you have a personal brand the choice is not whether or not to have one, but whether or not to leverage it”
12:26 “Results from this are not achieved overnight”
VALUABLE RESOURCES
https://www.green-umbrella.biz/the-4ps-of-personal-branding/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
Wendy McDougall of Firefish Software on Being Different & Making the Difference
Christina Talks Podcast
08/30/20 • 53 min
In this episode, Christina is talking with Wendy McDougall of Firefish Software who are a prominent force within the recruitment world.
They discuss how Firefish has grown, what being a successful business owner means and what you need to do to be a great recruiter who is able to offer their clients exactly what they want.
This is a great opportunity to hear about what it’s like to be successful in the recruitment space and flourish even when the market is challenging.
Sign Up For Jessens' Webinar Here: https://bit.ly/jessenct
KEY TAKEAWAYS
- Recruitment is where it starts and it’s about where you as a business position yourself.
- Simplify everything and make sure your values are embedded in everything you do.
- Relinquishing control is part of a shift in mindset that comes when your company begins to be able to move forward without you having to do everything yourself.
- If you are a business owner it can be a lonely place to be.
- It’s a choice you make to be the leader and you have to accept what comes with that.
- Whatever the market place is doing, do something different.
- You have to be committed to trying new things.
- So many people think they are the only person doing what they do.
- Essentially all recruiters are doing the same thing the only difference is the approach to the honesty.
- You find candidates, you find companies and make a good match how you do that and how its packaged is what makes the difference.
- It’s about understanding that what we do is about matching the best customer with the best individual.
- It’s about how we earn the trust that makes the difference.
- Recruitment is not about an instant result it’s all about the long term gain.
BEST MOMENTS
‘We are using our resources and content to help recruiters do better’
‘You have to be committed to trying new things’
‘We have transformed what we are doing and nailed our roadmap and offering for clients moving forward’
VALUABLE RESOURCES
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the u se of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
Lead With Value (Customers Buy 'Trust')
Christina Talks Podcast
08/30/20 • 13 min
Christina reflects on the importance of creating great content and leading with value if you want to build the trust and relationships needed to ultimately bring the sales you want for your business.
To be seen as an expert in your field and for people to know this, you must share
value and content that demonstrates this in an easily accessible social media space. Christina explains exactly how anyone can get started effectively sharing content and value and why consistency and showing up when you say you will is key.
Find out how If you are prepared to look for opportunities to share and lead with value and content then you will always have something to say.
Sign Up For Jessens' Webinar Here: https://bit.ly/jessenct
KEY TAKEAWAYS
- You need to start by creating content that you have ownership of such as a blog or videos
- Lead with value and create posts that are going to help your client to solve their problems
- The end goal is always to make money but if people are going to buy from you it’s because they have a level of trust in you.
- In service lead businesses the decision to buy is driven by the relationships formed and the level of trust created.
- To gain trust you have to be seen as the expert in your field.
- You need to be able to demonstrate through your content that you have a level of expertise and knowledge.
- It’s so important that you give away all your secrets because the more you can educate and help people to understand what they are buying the more value they will give to it.
- You have to be prepared to answer the responses, being present and being there is vital for engagement
- You have to have a plan for consistency and be committed to continuing.
- If all you talk about is selling then you will very quickly run out of things to say but if you lead with value there are always new things to talk about.
- Always look for opportunities to share content.
BEST MOMENTS
‘Kick off your shoes and put on the customer’s shoes to understand how they are feeling’
‘Always look for opportunities to share content’
‘If people are going to buy from you it’s because they have a level of trust in you’
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
Recruiting Brainfood - 'Don't Forget Your Why' (With Hung Lee)
Christina Talks Podcast
08/29/20 • 48 min
In this first episode, Christina is in conversation with Hung Lee creator of ‘Recruiting Brainfood’
They talk about how Recruiting Brainfood began and the inspiring 24-hour live streaming event that recently took place.
Hung is passionate about the impact our humanity has and is currently curating individuals in the recruitment space sharing their own stories. These stories are about humanity and move others because it is about finding out about who people really are. Lots of us have forgotten the why behind what we do and any action that brings us closer to our humanity is a step towards reconnection.
Sign Up For Jessens' Webinar Here: https://bit.ly/jessenct
KEY TAKEAWAYS
- Brainfood was initially about putting together all the resources I had to help others in a public archive.
- Whatever content you are producing if you are asking people to subscribe and asking them for a portion of their time you have to be consistent and regularly produce content.
- You have to be there every week, it’s all about longevity and building trust.
- We are all creatures of habit and we live in a world of constant change so as a content producer you have to be able to offer consistency of approach and a regular pattern for how things happen.
- As soon as you have a following and community of any sort you have a responsibility to them.
- I wanted to provide opportunities for interaction between the great minds that are a part of brainfood.
- We need to talk in a way that humanises people and I wanted to do that for the recruitment
- space.
- Those who are telling their own stories are experiencing a reconnection with their values
- People respond to other people’s true stories and in it makes the world a better place because it brings us closer to our humanity
- It takes courage to be honest with yourself because you have to look at you in the mirror
- Memories may not be gentle but reconnecting with those things is about who you are.
BEST MOMENTS
‘You’ve got to be pro, whatever the situation’
‘If you are super consistent people will cling on to that in a world that is chaotic’
‘A lot of us have forgotten the 'why' behind what we do’
VALUABLE RESOURCES
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!
Unlocking Opportunities and Creating Personalized Solutions Through the Question "What Can I Do for You?"
Christina Talks Podcast
08/25/24 • 6 min
In this episode, Christina considers the power of asking the simple yet impactful question, "What can I do for you?" She emphasizes how this question shifts the focus from oneself to the person being asked, making the conversation more about them. Christina discusses how asking this question in various contexts, such as sales, marketing, and personal relationships, can lead to more personalized and tailored interactions.
KEY TAKEAWAYS
- Asking "What can I do for you?" is a powerful question that shifts the focus onto the other person, making the conversation about their needs and desires.
- This question can be used in various contexts, such as sales, marketing, relationships, and even with family members, to show genuine interest in helping and supporting others.
- By asking this question, one can tailor their services or assistance to meet specific needs, creating a more personalized and impactful interaction.
- Acting on the answer received from asking this question not only feels good but also demonstrates authenticity and selflessness in helping others.
- Incorporating this question into conversations can empower the dialogue, create intentional support, and ultimately strengthen relationships and connections.
BEST MOMENTS
"What can I do for you? It shifts the focus from you to the person you're talking to. It makes the conversation about them."
"If someone does something for me, I'm asking, you know, it's one thing to say thank you, but to follow that up with, is there something I can do for you?"
"It's massively powerful. Business-wise, asking that question can just empower the whole conversation that you're having and is something I invite you to do."
"It's so powerful in terms of building relationships with people, not just your clients, but all of your contacts, even with family members."
"It's massively powerful. Business-wise, asking that question can just empower the whole conversation that you're having and is something I invite you to do."
VALUABLE RESOURCES
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
https://twitter.com/christinamc80?lang=en-gb
https://www.green-umbrella.biz/
https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk
HOST BIO
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
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FAQ
How many episodes does Christina Talks Podcast have?
Christina Talks Podcast currently has 100 episodes available.
What topics does Christina Talks Podcast cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Christina Talks Podcast?
The episode title 'How to Land Speaking Gigs and Grow Your Personal Brand' is the most popular.
What is the average episode length on Christina Talks Podcast?
The average episode length on Christina Talks Podcast is 36 minutes.
How often are episodes of Christina Talks Podcast released?
Episodes of Christina Talks Podcast are typically released every 7 days.
When was the first episode of Christina Talks Podcast?
The first episode of Christina Talks Podcast was released on Aug 29, 2020.
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