Leveraging Educational Content to Highlight Your Expertise

09/15/24 • 7 min

In this episode, Christina explores the importance of effectively communicating the experience of working with your business through social media content. She emphasizes the need to balance industry-related insights with the direct promotion of services and products. Christina shares practical strategies for showcasing behind-the-scenes moments, client interactions, and testimonials to build authenticity and trust. She also discusses the value of case studies and educational content in demonstrating expertise and creating emotional connections with potential clients.

KEY TAKEAWAYS

It's important to balance industry-related content that addresses pain points with content that directly promotes your services or products.
Sharing behind-the-scenes insights, such as daily operations and client interactions, can effectively communicate the experience of working with your business.
Collecting and sharing testimonials, especially in video format, can enhance credibility and trust. Highlighting client stories and their successes can provide valuable insights to potential clients.
Detailed case studies that outline challenges, solutions, and specific services used can demonstrate the effectiveness of your offerings and showcase your problem-solving abilities.
Sharing educational content, such as tips and insights, positions you as an expert while also illustrating how your services have positively impacted clients, fostering an emotional connection with your audience.

BEST MOMENTS

"Testimonials can work really, really well. And I think when you can capture them in that way, where there's a bit of joint value there, that's even more impactful."

"It's not just about positioning yourself as an expert. It's not just about selling your stuff. It's about creating an emotional response in people. And let's face it, I would hope you do what you do because you love it."

" 'Oh my god, like it actually works, you guys know your shit'. That's a direct quote, by the way."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

KEY TAKEAWAYS

It's important to balance industry-related content that addresses pain points with content that directly promotes your services or products.
Sharing behind-the-scenes insights, such as daily operations and client interactions, can effectively communicate the experience of working with your business.
Collecting and sharing testimonials, especially in video format, can enhance credibility and trust. Highlighting client stories and their successes can provide valuable insights to potential clients.
Detailed case studies that outline challenges, solutions, and specific services used can demonstrate the effectiveness of your offerings and showcase your problem-solving abilities.
Sharing educational content, such as tips and insights, positions you as an expert while also illustrating how your services have positively impacted clients, fostering an emotional connection with your audience.

BEST MOMENTS

"Testimonials can work really, really well. And I think when you can capture them in that way, where there's a bit of joint value there, that's even more impactful."

" 'Oh my god, like it actually works, you guys know your shit'. That's a direct quote, by the way."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

For small businesses, the tools are just as accessible – you just need to know how to use them!

Previous Episode

Navigating the World of Podcasting with Kane Baron

In this episode, Christina interviews Kane Baron, an expert in the world of podcasting and a prolific member of Progressive Media. They discuss the journey of podcasting, the challenges new podcasters face, and how to make a podcast successful. Kane shares his personal experience of transitioning from a law degree to digital marketing and eventually into podcasting. He emphasizes the importance of consistency, building a back catalogue, and engaging with the audience through competitions and giveaways.

KEY TAKEAWAYS

Building up a back catalog of content is crucial to avoid running out of content and maintain consistency.
Tying a relaunch to a specific reason, such as an anniversary or a special event, can help create momentum and interest.
Hosting a competition or giveaway related to the podcast's target audience can incentivize listeners to engage and potentially convert into paying customers.
YouTube is predicted to become a central platform for podcasts, emphasizing the importance of incorporating video content into podcast strategies.
While AI content may be useful in the short term, it is expected to lose effectiveness over time, highlighting the importance of authentic and engaging content creation.

BEST MOMENTS

"The number one way to monetize it is selling your own stuff. It leads into your business 100%."

"Podcast downloads are anonymous, so nobody can see it. So Apple charts is like the UK top 40, right? Every Sunday that you've released your top 40, there's some sort of credibility."

"YouTube will be the future of podcasting for sure."

"Rob wanted the benefit of the staff and people doing all the hard work and the difficult things with podcasting and social media for him. He just wanted to interview people he found interesting, and he wanted to make a living doing it. And then basically, in comes me, and he was like, oh, cool, you manage these things. And I'll go out on the road and I'll record all these podcasts."

"I was struggling to make the time to sit down and record my solo episodes. I kind of, I felt like I'd peaked with guests and I'd had some amazing people on."

VALUABLE RESOURCES

Kane's Instagram

Kane's LinkedIn

Email: [email protected]

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

For small businesses, the tools are just as accessible – you just need to know how to use them!

Next Episode

Manifesting Change: The Law of Creation vs. The Law of Attraction With Rebecca Shannon

In this episode, Christina is joined by Rebecca Shannon, who identifies herself as the "queen of heart-led leadership." The conversation delves into the essence of heart-led leadership, emphasizing the importance of leading from a place of empathy, vulnerability, and self-awareness. Rebecca shares insights on how to connect with one's inner leadership and make decisions that align with both the heart and gut instincts. They discuss the challenges many face in practising self-love and kindness, highlighting societal beliefs that often label self-care as selfish. The episode also introduces the concept of being a "time warrior," focusing on how individuals can shift their mindset around time management by prioritizing their intentions and setting strong boundaries.

KEY TAKEAWAYS

Leading from the heart involves connecting with empathy and vulnerability, allowing leaders to inspire and motivate others by being authentic and open. This approach emphasizes that true leadership begins with self-awareness and emotional intelligence.
Effective decision-making should involve a holistic approach that includes the mind, heart, and gut. By physically connecting with these areas and seeking alignment among them, individuals can make more informed and heartfelt choices.
The concept of being a "Time Warrior" focuses on how individuals can shift their mindset about time management. Instead of relying solely on tools and techniques, it emphasizes the importance of being intentional about priorities and commitments.
Many struggle with self-love due to societal beliefs that prioritize caring for others over oneself. Practising self-love is essential for personal well-being and enables individuals to better support those around them
Embracing vulnerability is crucial for effective leadership. It allows individuals to connect deeply with others, fostering trust and collaboration. Recognizing and addressing one's own needs is not a sign of weakness but rather a demonstration of strength and self-awareness.

BEST MOMENTS

"When we drop into our hearts and lead from there, something very different occurs, and we get more from ourselves and our lives than when we come from just up here."

"I consider myself to be very much a heart-led leader... I've embraced that part of me that is an empathetic leader."

"Our problem is not procrastination. Our problem is priorities. If my heart isn't in something, I haven't prioritized it."

"If I love myself, I can love you more. But because we've been taught that that's not true, we love everybody else and then have nothing left for ourselves."

"There's this fear of recognizing vulnerability as weakness, where no, it isn't. Recognizing that doing something about it, that is strength."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

For small businesses, the tools are just as accessible – you just need to know how to use them!