Navigating the World of Podcasting with Kane Baron
09/01/24 • 51 min
In this episode, Christina interviews Kane Baron, an expert in the world of podcasting and a prolific member of Progressive Media. They discuss the journey of podcasting, the challenges new podcasters face, and how to make a podcast successful. Kane shares his personal experience of transitioning from a law degree to digital marketing and eventually into podcasting. He emphasizes the importance of consistency, building a back catalogue, and engaging with the audience through competitions and giveaways.
KEY TAKEAWAYS
- Building up a back catalog of content is crucial to avoid running out of content and maintain consistency.
- Tying a relaunch to a specific reason, such as an anniversary or a special event, can help create momentum and interest.
- Hosting a competition or giveaway related to the podcast's target audience can incentivize listeners to engage and potentially convert into paying customers.
- YouTube is predicted to become a central platform for podcasts, emphasizing the importance of incorporating video content into podcast strategies.
- While AI content may be useful in the short term, it is expected to lose effectiveness over time, highlighting the importance of authentic and engaging content creation.
BEST MOMENTS
"The number one way to monetize it is selling your own stuff. It leads into your business 100%."
"Podcast downloads are anonymous, so nobody can see it. So Apple charts is like the UK top 40, right? Every Sunday that you've released your top 40, there's some sort of credibility."
"YouTube will be the future of podcasting for sure."
"Rob wanted the benefit of the staff and people doing all the hard work and the difficult things with podcasting and social media for him. He just wanted to interview people he found interesting, and he wanted to make a living doing it. And then basically, in comes me, and he was like, oh, cool, you manage these things. And I'll go out on the road and I'll record all these podcasts."
"I was struggling to make the time to sit down and record my solo episodes. I kind of, I felt like I'd peaked with guests and I'd had some amazing people on."
VALUABLE RESOURCES
Email: [email protected]
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
https://twitter.com/christinamc80?lang=en-gb
https://www.green-umbrella.biz/
https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk
HOST BIO
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
In this episode, Christina interviews Kane Baron, an expert in the world of podcasting and a prolific member of Progressive Media. They discuss the journey of podcasting, the challenges new podcasters face, and how to make a podcast successful. Kane shares his personal experience of transitioning from a law degree to digital marketing and eventually into podcasting. He emphasizes the importance of consistency, building a back catalogue, and engaging with the audience through competitions and giveaways.
KEY TAKEAWAYS
- Building up a back catalog of content is crucial to avoid running out of content and maintain consistency.
- Tying a relaunch to a specific reason, such as an anniversary or a special event, can help create momentum and interest.
- Hosting a competition or giveaway related to the podcast's target audience can incentivize listeners to engage and potentially convert into paying customers.
- YouTube is predicted to become a central platform for podcasts, emphasizing the importance of incorporating video content into podcast strategies.
- While AI content may be useful in the short term, it is expected to lose effectiveness over time, highlighting the importance of authentic and engaging content creation.
BEST MOMENTS
"The number one way to monetize it is selling your own stuff. It leads into your business 100%."
"Podcast downloads are anonymous, so nobody can see it. So Apple charts is like the UK top 40, right? Every Sunday that you've released your top 40, there's some sort of credibility."
"YouTube will be the future of podcasting for sure."
"Rob wanted the benefit of the staff and people doing all the hard work and the difficult things with podcasting and social media for him. He just wanted to interview people he found interesting, and he wanted to make a living doing it. And then basically, in comes me, and he was like, oh, cool, you manage these things. And I'll go out on the road and I'll record all these podcasts."
"I was struggling to make the time to sit down and record my solo episodes. I kind of, I felt like I'd peaked with guests and I'd had some amazing people on."
VALUABLE RESOURCES
Email: [email protected]
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
https://twitter.com/christinamc80?lang=en-gb
https://www.green-umbrella.biz/
https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk
HOST BIO
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
Previous Episode
Unlocking Opportunities and Creating Personalized Solutions Through the Question "What Can I Do for You?"
In this episode, Christina considers the power of asking the simple yet impactful question, "What can I do for you?" She emphasizes how this question shifts the focus from oneself to the person being asked, making the conversation more about them. Christina discusses how asking this question in various contexts, such as sales, marketing, and personal relationships, can lead to more personalized and tailored interactions.
KEY TAKEAWAYS
- Asking "What can I do for you?" is a powerful question that shifts the focus onto the other person, making the conversation about their needs and desires.
- This question can be used in various contexts, such as sales, marketing, relationships, and even with family members, to show genuine interest in helping and supporting others.
- By asking this question, one can tailor their services or assistance to meet specific needs, creating a more personalized and impactful interaction.
- Acting on the answer received from asking this question not only feels good but also demonstrates authenticity and selflessness in helping others.
- Incorporating this question into conversations can empower the dialogue, create intentional support, and ultimately strengthen relationships and connections.
BEST MOMENTS
"What can I do for you? It shifts the focus from you to the person you're talking to. It makes the conversation about them."
"If someone does something for me, I'm asking, you know, it's one thing to say thank you, but to follow that up with, is there something I can do for you?"
"It's massively powerful. Business-wise, asking that question can just empower the whole conversation that you're having and is something I invite you to do."
"It's so powerful in terms of building relationships with people, not just your clients, but all of your contacts, even with family members."
"It's massively powerful. Business-wise, asking that question can just empower the whole conversation that you're having and is something I invite you to do."
VALUABLE RESOURCES
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
https://twitter.com/christinamc80?lang=en-gb
https://www.green-umbrella.biz/
https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk
HOST BIO
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
Next Episode
Leveraging Educational Content to Highlight Your Expertise
In this episode, Christina explores the importance of effectively communicating the experience of working with your business through social media content. She emphasizes the need to balance industry-related insights with the direct promotion of services and products. Christina shares practical strategies for showcasing behind-the-scenes moments, client interactions, and testimonials to build authenticity and trust. She also discusses the value of case studies and educational content in demonstrating expertise and creating emotional connections with potential clients.
KEY TAKEAWAYS
- It's important to balance industry-related content that addresses pain points with content that directly promotes your services or products.
- Sharing behind-the-scenes insights, such as daily operations and client interactions, can effectively communicate the experience of working with your business.
- Collecting and sharing testimonials, especially in video format, can enhance credibility and trust. Highlighting client stories and their successes can provide valuable insights to potential clients.
- Detailed case studies that outline challenges, solutions, and specific services used can demonstrate the effectiveness of your offerings and showcase your problem-solving abilities.
- Sharing educational content, such as tips and insights, positions you as an expert while also illustrating how your services have positively impacted clients, fostering an emotional connection with your audience.
BEST MOMENTS
"Testimonials can work really, really well. And I think when you can capture them in that way, where there's a bit of joint value there, that's even more impactful."
"It's not just about positioning yourself as an expert. It's not just about selling your stuff. It's about creating an emotional response in people. And let's face it, I would hope you do what you do because you love it."
" 'Oh my god, like it actually works, you guys know your shit'. That's a direct quote, by the way."
VALUABLE RESOURCES
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
https://twitter.com/christinamc80?lang=en-gb
https://www.green-umbrella.biz/
https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk
HOST BIO
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!
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