Positioning Yourself as a Problem Solver: Effective Techniques for Building Credibility and Trust

11/18/24 • 19 min

In this episode of the Christina Talks podcast, Christina delves into the concept of becoming a thought leader and positioning oneself as an expert in their field without coming across as egotistical. She discusses the importance of focusing on the value you bring to clients, highlighting benefits rather than personal accolades, and sharing success stories that build credibility. Christina emphasizes the need for authenticity, defining your niche, and using data to support your insights. By maintaining a genuine passion for helping others and continuously evolving, listeners can effectively position themselves as trusted advisors in their respective industries. Tune in for actionable strategies to enhance your personal brand and attract more business opportunities.

KEY TAKEAWAYS

Focus on Value and Benefits: Position yourself by emphasising the value you bring to clients and the benefits they receive from your services, rather than boasting about your own achievements.
Share Success Stories and Testimonials: Highlight client success stories and let them share their experiences. This builds credibility and trust more effectively than self-promotion.
Identify and Address Pain Points: Understand the challenges your target audience faces and provide actionable solutions. This positions you as a problem solver and keeps your audience engaged.
Maintain Authenticity: Communicate your passion and care for your work. Authenticity resonates with people and helps build a genuine connection, making them more likely to trust you.
Stay Adaptable and Evolve: Continuously learn and adapt to changes in your industry. Share new insights and experiences to keep your messaging relevant and dynamic, reinforcing your position as a knowledgeable expert.

BEST MOMENTS

"The more we can do this without selling, actually, the more business opportunity comes our way."

"Talk about the benefits, not just your own experience. Share the testimonials. Let other people do the talking for you."

"Authenticity is about communicating how much you care about something."

"If you give them 75% of that solution, you are positioning yourself as the person that has the rest of that answer."

"It's the passion that really positions you. And you've got to allow people to see that."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!

Twitter

Website

KEY TAKEAWAYS

Focus on Value and Benefits: Position yourself by emphasising the value you bring to clients and the benefits they receive from your services, rather than boasting about your own achievements.
Share Success Stories and Testimonials: Highlight client success stories and let them share their experiences. This builds credibility and trust more effectively than self-promotion.
Identify and Address Pain Points: Understand the challenges your target audience faces and provide actionable solutions. This positions you as a problem solver and keeps your audience engaged.
Maintain Authenticity: Communicate your passion and care for your work. Authenticity resonates with people and helps build a genuine connection, making them more likely to trust you.
Stay Adaptable and Evolve: Continuously learn and adapt to changes in your industry. Share new insights and experiences to keep your messaging relevant and dynamic, reinforcing your position as a knowledgeable expert.

BEST MOMENTS

"The more we can do this without selling, actually, the more business opportunity comes our way."

"Talk about the benefits, not just your own experience. Share the testimonials. Let other people do the talking for you."

"Authenticity is about communicating how much you care about something."

"If you give them 75% of that solution, you are positioning yourself as the person that has the rest of that answer."

"It's the passion that really positions you. And you've got to allow people to see that."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Twitter

Website

Previous Episode

From Temporary Jobs to Entrepreneurial Success: Gary Das's Journey in Financial Services

In this episode, Christina is joined by the dynamic Gary Das, a multifaceted entrepreneur, coach, and mentor with a wealth of experience in financial services. Gary shares his intriguing journey from temporary jobs to becoming a successful mortgage expert and business owner, highlighting the challenges he faced along the way, including the impact of the credit crunch and the importance of personal growth. Gary also discusses his innovative program, "Leads to Lifestyle," which emphasizes achieving balance in business and life through strategic planning and incremental growth.

KEY TAKEAWAYS

Recognizing personal responsibility in business challenges is crucial. Acknowledging that one may be the bottleneck in their own business can lead to significant growth and improvement.
In industries like financial services, building a personal brand is essential. Clients prefer to connect with individuals rather than faceless companies.
Implementing a seasonal structure for business activities can enhance productivity. By aligning tasks with the natural rhythms of the year, entrepreneurs can focus on strategic planning, execution, and reflection at appropriate times.
Choosing the right mentor is key to success. It's important to find someone who has relevant experience and can provide actionable insights rather than just theoretical knowledge.
Building a strong team with experienced individuals can free up time for entrepreneurs to focus on high-value tasks. Effective delegation is essential for scaling a business and maintaining a healthy work-life balance.

BEST MOMENTS

"I realized I was the problem... I can't continue to keep doing this. It must be me."

"People still ring up and say, you know, I interviewed Neil Patel... and they expect me to do their SEO."

"You need to have a stack of cash to be able to do it because I've bought 100 before and got no sales."

"You're not paying me to be nice to you. I will care for you and I will love you, but you're paying me to get a result."

"I think balance is one of those really tough things as a business owner and an entrepreneur that is hard to deal with."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

For small businesses, the tools are just as accessible – you just need to know how to use them!

Next Episode

Beyond Labels: Exploring the Spectrum of Neurodiversity and Its Impact on Relationships

In this episode, Christina engages in a thought-provoking conversation with behaviour specialist Andy Baker. They explore the complexities of behaviour management, particularly in the context of neurodiversity, and how understanding behaviour as a form of communication can transform interactions in both personal and professional settings. Andy shares his extensive experience in the health and social care sector, emphasizing the importance of empathy and the need to approach behaviour with curiosity rather than judgment.

KEY TAKEAWAYS

All Behavior is Communication: It is crucial to understand that behaviour, whether it's a child acting out or an adult struggling, is a form of communication.
Be a Detective, Not a Judge: Instead of jumping to conclusions about someone's behaviour, it's important to investigate the reasons behind it.
The Importance of Self-Esteem: Many individuals, especially those who are neurodivergent, may struggle with self-esteem due to repeated negative feedback about their behaviour.
Understanding Neurodiversity: Neurodivergent individuals, such as those with ADHD, may process information and respond to situations differently.
Flexibility in Expectations: It's vital to adjust expectations based on an individual's developmental level rather than their chronological age.

BEST MOMENTS

"The general premise is that all behavior is communication. I'm telling you something; I may not like the language you're using, but I'm communicating that at least I'm not happy."

"Your response is your responsibility, right? Because we're the adults in that situation."

"If I look at something like ADHD, one of the analogies I love for understanding attentiveness is like the bingo machine analogy. Some individuals with ADHD, their brain is like a bingo machine."

"It's almost like I hate it when people say everyone's on the spectrum. I hate when people use the spectrum as an excuse."

"If a kid doesn't know how to behave, then we should teach them. But there's still a philosophy there of sometimes punish them."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Twitter

Website