Let’s Talk Personal Brand
08/08/21 • 16 min
Christina has been asked many times if a personal brand is needed. Being asked this can be irritating simply because it isn’t a choice; everyone has their own personal brand. However, the choice you make is whether you are going to leverage it and put the work in to make it work for you.
KEY TAKEAWAYS
- For some people having a personal brand works. It can depend a lot on personality and what you are comfortable with sharing and how you share this information.
- Something key to keep in mind when working with your personal brand is how you are going to ensure you stay true to yourself and your values when intertwining yourself so much with your business.
- Consistency and persistence is key when building your personal brand. Everything you do contributes to the strength and the weight of your personal brand.
BEST MOMENTS
03:07 “We might end up compromising ourselves sometimes”
03:45 “Ultimately you have a personal brand the choice is not whether or not to have one, but whether or not to leverage it”
12:26 “Results from this are not achieved overnight”
VALUABLE RESOURCES
https://www.green-umbrella.biz/the-4ps-of-personal-branding/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
Christina has been asked many times if a personal brand is needed. Being asked this can be irritating simply because it isn’t a choice; everyone has their own personal brand. However, the choice you make is whether you are going to leverage it and put the work in to make it work for you.
KEY TAKEAWAYS
- For some people having a personal brand works. It can depend a lot on personality and what you are comfortable with sharing and how you share this information.
- Something key to keep in mind when working with your personal brand is how you are going to ensure you stay true to yourself and your values when intertwining yourself so much with your business.
- Consistency and persistence is key when building your personal brand. Everything you do contributes to the strength and the weight of your personal brand.
BEST MOMENTS
03:07 “We might end up compromising ourselves sometimes”
03:45 “Ultimately you have a personal brand the choice is not whether or not to have one, but whether or not to leverage it”
12:26 “Results from this are not achieved overnight”
VALUABLE RESOURCES
https://www.green-umbrella.biz/the-4ps-of-personal-branding/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
Previous Episode
Speaking with Phil Burgess
In this episode, Christina speaks to Phil Burgess. Phil has been working in the I.T industry for 27 years, has a keen interest in personal development, business acquisition and runs his own successful podcast the I.T Career Energizer!
Sign Up For Jessens' Webinar Here: https://bit.ly/jessenct
KEY TAKEAWAYS
- The speed and range of change in the technology world since Phil started his career has been vast. There are things we are reliant on now such as streaming and smart phones that hadn’t even been considered in the 1990’s.
- Phil started the I.T Career Energizer podcast 4 years ago and recently published his 300th episode! Phil follows a formulaic approach to his podcast which keeps it structured but brings out some incredible stories and information from his guests.
- The world of work has changed in many ways over the past few decades but one major way is how people progress their careers. It used to be that you would join a company and work your wat up. Now people transform their careers and progress by moving companies.
- Success and what it looks like is very individual. Some people are driven by money but many individuals aren’t. It's so important that recruiters and businesses recognise this in the modern world.
BEST MOMENTS
03:19 “You have to evolve, you have to change you have to learn”
16:54 “The dynamics have changed, now it’s more about looking after your own career so people have to take more ownership rather than relying on the organisation they work for to give them direction”
VALUABLE RESOURCES
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
Next Episode
Happy Birthday Podcast! The Highs and Lows of Podcasting
One year on from the creation of the Christina Talks Podcast, Christina reflects on the past year; what she has learnt, the highs, the challenges as well as her favourite guests!
KEY TAKEAWAYS
-Christina really has to manage herself to ensure she remains consistent in podcasting, there have been times where she has had to miss a couple of episodes but generally she has managed to keep on top of it. Going forward she is going to relax more on the structure of the podcast so she can ensure she gets an episode out every week no matter what!
-Although Christina provides value and great content in her podcast, ultimately she started it for her and that’s what she still reminds herself of a year on.
-Christina has had some great guests over the past year, it was difficult sometimes to stay focused when she was so excited to interview guests as well as listening to some very difficult and emotional stories.
-Having the right people around you is key to success. Christina has many thanks to those around her that have supported her in building and creating her podcast, including her close team as well as the Progressive Media Agency (https://progressivesuccess.co.uk/events/podcast-media-academy/ )
BEST MOMENTS
02:44 - “The great thing about podcasts is that they’re yours”
11:34 - “It was a lesson in resilience and the things I learnt about negotiation, I think that was the episode so far, from a business owner perspective, that’s the one you could really learn a lot from”
17:07 - I love the whole brand around the Christina Talks Podcast”
VALUABLE RESOURCES
https://progressivesuccess.co.uk/events/podcast-media-academy/
https://www.green-umbrella.biz/the-4ps-of-personal-branding/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
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