Wendy McDougall of Firefish Software on Being Different & Making the Difference

08/30/20 • 53 min

In this episode, Christina is talking with Wendy McDougall of Firefish Software who are a prominent force within the recruitment world.

They discuss how Firefish has grown, what being a successful business owner means and what you need to do to be a great recruiter who is able to offer their clients exactly what they want.

This is a great opportunity to hear about what it’s like to be successful in the recruitment space and flourish even when the market is challenging.

KEY TAKEAWAYS

Recruitment is where it starts and it’s about where you as a business position yourself.
Simplify everything and make sure your values are embedded in everything you do.
Relinquishing control is part of a shift in mindset that comes when your company begins to be able to move forward without you having to do everything yourself.
If you are a business owner it can be a lonely place to be.
It’s a choice you make to be the leader and you have to accept what comes with that.
Whatever the market place is doing, do something different.
You have to be committed to trying new things.
So many people think they are the only person doing what they do.
Essentially all recruiters are doing the same thing the only difference is the approach to the honesty.
You find candidates, you find companies and make a good match how you do that and how its packaged is what makes the difference.
It’s about understanding that what we do is about matching the best customer with the best individual.
It’s about how we earn the trust that makes the difference.
Recruitment is not about an instant result it’s all about the long term gain.

BEST MOMENTS

‘We are using our resources and content to help recruiters do better’

‘You have to be committed to trying new things’

‘We have transformed what we are doing and nailed our roadmap and offering for clients moving forward’

VALUABLE RESOURCES

Firefish Software website

Wendy McDougall LinkedIn

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the u se of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

LinkedIn
Twitter
Website

In this episode, Christina is talking with Wendy McDougall of Firefish Software who are a prominent force within the recruitment world.

They discuss how Firefish has grown, what being a successful business owner means and what you need to do to be a great recruiter who is able to offer their clients exactly what they want.

This is a great opportunity to hear about what it’s like to be successful in the recruitment space and flourish even when the market is challenging.

KEY TAKEAWAYS

Recruitment is where it starts and it’s about where you as a business position yourself.
Simplify everything and make sure your values are embedded in everything you do.
Relinquishing control is part of a shift in mindset that comes when your company begins to be able to move forward without you having to do everything yourself.
If you are a business owner it can be a lonely place to be.
It’s a choice you make to be the leader and you have to accept what comes with that.
Whatever the market place is doing, do something different.
You have to be committed to trying new things.
So many people think they are the only person doing what they do.
Essentially all recruiters are doing the same thing the only difference is the approach to the honesty.
You find candidates, you find companies and make a good match how you do that and how its packaged is what makes the difference.
It’s about understanding that what we do is about matching the best customer with the best individual.
It’s about how we earn the trust that makes the difference.
Recruitment is not about an instant result it’s all about the long term gain.

BEST MOMENTS

‘We are using our resources and content to help recruiters do better’

‘You have to be committed to trying new things’

‘We have transformed what we are doing and nailed our roadmap and offering for clients moving forward’

VALUABLE RESOURCES

Firefish Software website

Wendy McDougall LinkedIn

ABOUT THE HOST

For small businesses, the tools are just as accessible – you just need to know how to use them!

LinkedIn
Twitter
Website

Previous Episode

Lead With Value (Customers Buy 'Trust')

Christina reflects on the importance of creating great content and leading with value if you want to build the trust and relationships needed to ultimately bring the sales you want for your business.

To be seen as an expert in your field and for people to know this, you must share

value and content that demonstrates this in an easily accessible social media space. Christina explains exactly how anyone can get started effectively sharing content and value and why consistency and showing up when you say you will is key.

Find out how If you are prepared to look for opportunities to share and lead with value and content then you will always have something to say.

KEY TAKEAWAYS

You need to start by creating content that you have ownership of such as a blog or videos
Lead with value and create posts that are going to help your client to solve their problems
The end goal is always to make money but if people are going to buy from you it’s because they have a level of trust in you.
In service lead businesses the decision to buy is driven by the relationships formed and the level of trust created.
To gain trust you have to be seen as the expert in your field.
You need to be able to demonstrate through your content that you have a level of expertise and knowledge.
It’s so important that you give away all your secrets because the more you can educate and help people to understand what they are buying the more value they will give to it.
You have to be prepared to answer the responses, being present and being there is vital for engagement
You have to have a plan for consistency and be committed to continuing.
If all you talk about is selling then you will very quickly run out of things to say but if you lead with value there are always new things to talk about.
Always look for opportunities to share content.

BEST MOMENTS

‘Kick off your shoes and put on the customer’s shoes to understand how they are feeling’

‘Always look for opportunities to share content’

‘If people are going to buy from you it’s because they have a level of trust in you’

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!

Twitter

Website

Next Episode

Who's in Your Hit List?

Christina looks at the importance of having a hit list as a business owner. She explores how this approach is based on building relationships with the results often only being seen in the longer term.

When you start your business, you need to have a list of people who are in your corner and are in your contact list or you are known to them because a recommendation from them is valuable.

When you identify influencers in your business arena they should be on your list and you should be working to become someone that is known to them and ultimately on their contact list.

KEY TAKEAWAYS

I had a list of people who I had in my corner who could make a real difference to the business.
It’s about getting the attention of the influencers in your sector.
I favourited links to the profiles of people on my hit list.
I liked their content and left meaningful and thoughtful comments in response to posts.
There was no sell it was about starting a conversation.
The relationships I built are still coming to fruition now
It takes energy and effort and it’s not a short term result but it does work.
This is long term approach and you have to be consistent but the results can be very positive for your business.

BEST MOMENTS

‘I built relationships and got their attention’

‘I am being asked to get involved because of the relationships I have built with people’

My hit list is about being known to certain people and it’s worked’

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

LinkedIn
Twitter
Website