Lead With Value (Customers Buy 'Trust')

08/30/20 • 13 min

Christina reflects on the importance of creating great content and leading with value if you want to build the trust and relationships needed to ultimately bring the sales you want for your business.

To be seen as an expert in your field and for people to know this, you must share

value and content that demonstrates this in an easily accessible social media space. Christina explains exactly how anyone can get started effectively sharing content and value and why consistency and showing up when you say you will is key.

Find out how If you are prepared to look for opportunities to share and lead with value and content then you will always have something to say.

KEY TAKEAWAYS

You need to start by creating content that you have ownership of such as a blog or videos
Lead with value and create posts that are going to help your client to solve their problems
The end goal is always to make money but if people are going to buy from you it’s because they have a level of trust in you.
In service lead businesses the decision to buy is driven by the relationships formed and the level of trust created.
To gain trust you have to be seen as the expert in your field.
You need to be able to demonstrate through your content that you have a level of expertise and knowledge.
It’s so important that you give away all your secrets because the more you can educate and help people to understand what they are buying the more value they will give to it.
You have to be prepared to answer the responses, being present and being there is vital for engagement
You have to have a plan for consistency and be committed to continuing.
If all you talk about is selling then you will very quickly run out of things to say but if you lead with value there are always new things to talk about.
Always look for opportunities to share content.

BEST MOMENTS

‘Kick off your shoes and put on the customer’s shoes to understand how they are feeling’

‘Always look for opportunities to share content’

‘If people are going to buy from you it’s because they have a level of trust in you’

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!

Twitter

Website

Christina reflects on the importance of creating great content and leading with value if you want to build the trust and relationships needed to ultimately bring the sales you want for your business.

To be seen as an expert in your field and for people to know this, you must share

Find out how If you are prepared to look for opportunities to share and lead with value and content then you will always have something to say.

KEY TAKEAWAYS

You need to start by creating content that you have ownership of such as a blog or videos
Lead with value and create posts that are going to help your client to solve their problems
The end goal is always to make money but if people are going to buy from you it’s because they have a level of trust in you.
In service lead businesses the decision to buy is driven by the relationships formed and the level of trust created.
To gain trust you have to be seen as the expert in your field.
You need to be able to demonstrate through your content that you have a level of expertise and knowledge.
It’s so important that you give away all your secrets because the more you can educate and help people to understand what they are buying the more value they will give to it.
You have to be prepared to answer the responses, being present and being there is vital for engagement
You have to have a plan for consistency and be committed to continuing.
If all you talk about is selling then you will very quickly run out of things to say but if you lead with value there are always new things to talk about.
Always look for opportunities to share content.

BEST MOMENTS

‘Kick off your shoes and put on the customer’s shoes to understand how they are feeling’

‘Always look for opportunities to share content’

‘If people are going to buy from you it’s because they have a level of trust in you’

ABOUT THE HOST

Twitter

Website

Previous Episode

Recruiting Brainfood - 'Don't Forget Your Why' (With Hung Lee)

In this first episode, Christina is in conversation with Hung Lee creator of ‘Recruiting Brainfood’

They talk about how Recruiting Brainfood began and the inspiring 24-hour live streaming event that recently took place.

Hung is passionate about the impact our humanity has and is currently curating individuals in the recruitment space sharing their own stories. These stories are about humanity and move others because it is about finding out about who people really are. Lots of us have forgotten the why behind what we do and any action that brings us closer to our humanity is a step towards reconnection.

KEY TAKEAWAYS

Brainfood was initially about putting together all the resources I had to help others in a public archive.
Whatever content you are producing if you are asking people to subscribe and asking them for a portion of their time you have to be consistent and regularly produce content.
You have to be there every week, it’s all about longevity and building trust.
We are all creatures of habit and we live in a world of constant change so as a content producer you have to be able to offer consistency of approach and a regular pattern for how things happen.
As soon as you have a following and community of any sort you have a responsibility to them.
I wanted to provide opportunities for interaction between the great minds that are a part of brainfood.
We need to talk in a way that humanises people and I wanted to do that for the recruitment
space.
Those who are telling their own stories are experiencing a reconnection with their values
People respond to other people’s true stories and in it makes the world a better place because it brings us closer to our humanity
It takes courage to be honest with yourself because you have to look at you in the mirror
Memories may not be gentle but reconnecting with those things is about who you are.

BEST MOMENTS

‘You’ve got to be pro, whatever the situation’

‘If you are super consistent people will cling on to that in a world that is chaotic’

‘A lot of us have forgotten the 'why' behind what we do’

VALUABLE RESOURCES

Recruiting Brainfood website

Hung Lee LinkedIn

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!

Twitter

Website

Next Episode

Wendy McDougall of Firefish Software on Being Different & Making the Difference

In this episode, Christina is talking with Wendy McDougall of Firefish Software who are a prominent force within the recruitment world.

They discuss how Firefish has grown, what being a successful business owner means and what you need to do to be a great recruiter who is able to offer their clients exactly what they want.

This is a great opportunity to hear about what it’s like to be successful in the recruitment space and flourish even when the market is challenging.

KEY TAKEAWAYS

Recruitment is where it starts and it’s about where you as a business position yourself.
Simplify everything and make sure your values are embedded in everything you do.
Relinquishing control is part of a shift in mindset that comes when your company begins to be able to move forward without you having to do everything yourself.
If you are a business owner it can be a lonely place to be.
It’s a choice you make to be the leader and you have to accept what comes with that.
Whatever the market place is doing, do something different.
You have to be committed to trying new things.
So many people think they are the only person doing what they do.
Essentially all recruiters are doing the same thing the only difference is the approach to the honesty.
You find candidates, you find companies and make a good match how you do that and how its packaged is what makes the difference.
It’s about understanding that what we do is about matching the best customer with the best individual.
It’s about how we earn the trust that makes the difference.
Recruitment is not about an instant result it’s all about the long term gain.

BEST MOMENTS

‘We are using our resources and content to help recruiters do better’

‘You have to be committed to trying new things’

‘We have transformed what we are doing and nailed our roadmap and offering for clients moving forward’

VALUABLE RESOURCES

Firefish Software website

Wendy McDougall LinkedIn

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the u se of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

LinkedIn
Twitter
Website