Brand Your Way to A Million

Jasmine Haitalani

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/

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Top 10 Brand Your Way to A Million Episodes

Goodpods has curated a list of the 10 best Brand Your Way to A Million episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Brand Your Way to A Million for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Brand Your Way to A Million episode by adding your comments to the episode page.

EP 114 - Welcome to Brand Your Way To A Million! Here's Our Full Rebrand Recap

Brand Your Way to A Million

06/06/24 • 34 min

If you’ve been a fan of Becoming The Brand for a while, don’t fret. Your favorite podcast still exists, it’s just undergone a rebrand! So today, the podcast is actually a perfect example to take you behind the scenes into the rebranding process. We’ll start with why I felt like now was the time for a rebrand, what elements we intentionally changed, and close out with what the plan is moving forward.

Believe it or not, I actually didn’t plan on changing the direction of the podcast until the final days of the rebrand. If you’re on the email list, you’ve been getting updates and sneak peaks along the way but today, we’re really getting into the intentionality behind every choice. From choosing to go with a rebrand instead of a refresh to the details of our most recent photoshoot, we’re covering it all!

This episode is going to be especially valuable to you if you're in stages of deciding whether you want to rebrand or not. It can be a tricky decision. You'll find yourself wondering - should I just do a brand refresh? Do I just need new photos? What's working and what's not? So I'm excited to take you behind the scenes into our thought process to help you make that decision for your business. On top of the rebrand, we've got some new and improved resources for you. So if you're more of a reader than a listener, go check out the episode in blog form over on our website.

In this episode, we're chatting about:

How to answer the question "how often do I need to rebrand?"
Why design trends can affect the way cold leads react to your brand
What we loved about our first rebrand
The reason behind this rebrand
Behind the scenes on the entire process of rebranding

Connect with me:

Read the full blog post HERE
Instagram
Facebook

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

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EP 118 - Brand Trend Report for Q2 2024: Transparency, Mini-Branding For Offers, Self-Labeling and More

Brand Your Way to A Million

07/04/24 • 28 min

We're kicking off Q3 with a comprehensive recap of Q2's brand report. The online landscape is constantly changing and staying in the know could mean the difference between landing the next cold lead, and missing them. Now, there's no reason to be obsessive about trends. So I think a quarterly recap is the perfect time to take stock of what's happening around us!

I'm not about trend chasing. These trend reports are more about being aware of trends so you can adopt what feels aligned for your brand and ditch the rest. First of all, I'm seeing a much bigger need for clear values, transparency, and vulnerability. Unfortunately, a lot of people have been burned by a client experience that didn't match the marketing.

A business owner could make themselves out to be super Type A and on top of it, but behind the scenes, they're leaving loose ends left and right. Because of this, buyers need to actually see values in action through your marketing. People are starting to see that actions speak louder than words, so a full brand experience that matches up with the client experience is more important than ever.

We'll be diving into everything from mini-branding for individual offers to the evolution of content creation. Tune in to hear why I personally think that less is more and what I'm doing to make sure our brand doesn't become white noise to my audience.

In this episode, we're chatting about:

How brands are building credibility in the currrent market
The need for transparency that goes beyond income claiming
How to stand out as branding photoshoots get more creative across the board
What I think of mini-branding for individual offers

Connect with me:

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue

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EP 103 - What It Takes to Convert with Your Brand in 2024

Brand Your Way to A Million

04/04/24 • 26 min

In this episode, the host discusses the importance of converting your brand in 2024. The conversation focuses on prioritizing cold lead conversions and conducting a brand audit to attract the right cold leads. The host emphasizes the need for clear offer information and the basics of effective branding. They also highlight the significance of visuals and brand assets in positioning your brand as high ticket. The conversation explores the evolving trends in branding and the need for customization. The host emphasizes the role of branding in charging high ticket prices and converting leads. They discuss the importance of brand depth and strategy, as well as the resources and support available for building a strong brand. The conversation concludes by emphasizing the continuous journey of branding and the importance of positioning your brand as an expert. Takeaways

Prioritize cold lead conversions and conduct a brand audit to attract the right leads.
Ensure clear offer information and focus on the basics of effective branding.
Use visuals and brand assets to position your brand as high ticket.
Stay updated with evolving branding trends and customize your brand for a standout presence.
Brand depth and strategy are crucial for converting leads and charging high ticket prices.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab . Join today: www.highflierpowerhouse.com/revenue

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience

Chapters

00:00 Introduction: Converting Your Brand in 2024
00:27 Chapter 1: Prioritizing Cold Lead Conversions
01:16 Chapter 2: Conducting a Brand Audit
03:12 Chapter 4: Creating a Standout Brand with Visuals and Assets
04:36 Chapter 5: The Importance of Branding in Converting Cold Leads
05:22 Chapter 6: Evolving Branding Trends and the Need for Customization
07:17 Chapter 7: The Role of Branding in Charging High Ticket Prices
08:12 Chapter 8: The Impact of Branding on Converting Leads
09:38 Chapter 9: The Shift in Buying Behavior and the Importance of Branding
10:32 Chapter 10: The Need for Brand Depth and Strategy
13:39 Chapter 11: Resources and Support for Building a Strong Brand
15:47 Chapter 12: The Journey of Branding and Continuous Innovation
19:24 Chapter 14: The Impact of Branding on Sales and Revenue
21:45 Chapter 15: The Importance of Brand Strategy and Evaluation
23:27 Chapter 16: Positioning Your Brand as an Expert
24:53 Chapter 17: The Consequences of Compromising on Branding
26:23 Chapter 18: Building a Brand that Converts in 2024
27:21 Conclusion: Join Brand Revenue Lab and Start Converting

EP 96 - High-Ticket Brand: The Offers You Need to Convert High-Ticket Buyers

Brand Your Way to A Million

03/11/24 • 37 min

In this episode, Jasmine discusses the importance of structuring offers to sign high-ticket clients consistently and branding offers competitively. She shares her offer journey, starting with a website-only package and evolving to the rebrand experience. Jasmine also introduces the direction day offer and design on demand retainer. She explains the creation of Brand Revenue Lab to address the gap in understanding branding and offers. Jasmine emphasizes the need for innovation, customization, and a branded client experience in successful offers. Takeaways

Create offers that solve a specific problem and are positioned competitively in the market.
Evolve and refine your offers based on feedback, industry trends, and client needs.
Brand your offers to communicate your unique selling points and attract high-ticket clients.
Focus on the client experience and make it intentional and aligned with your brand values.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience

Chapters

00:00 Introduction and Recap of Offer Journey
03:03 Creating the First Offer: Website Only Package
05:47 Evolving the Offer: Mini Site Package
08:54 Focusing on One Offer: Branding and Website Design
11:57 Adding Photo Shoot Direction and Direction Day Offer
20:51 Introducing Design on Demand Retainer
25:05 Creating Brand Revenue Lab and Solving Branding Gap
30:01 Adding Photo Shoot Fundamentals and Website Templates to Brand Revenue Lab
36:05 Key Considerations for Creating a Successful Offer
38:02 Importance of Branding the Client Experience
38:53 Conclusion and Invitation to Webinar

EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works

Brand Your Way to A Million

11/14/24 • 31 min

Are your launches not converting like they used to? If you're feeling frustrated with diminishing returns and wondering why your tried-and-true launch strategy isn't working anymore, this episode is going to shake up everything you think you know about launching.

In this episode, I dive deep into why traditional launch strategies might not work in 2025 and what needs to change. I break down the three essential elements needed for successful launch campaigns: creative and exclusive marketing, a solid sales strategy, and a launch model that truly works for your business.

Drawing inspiration from major brands like Apple and Skims, we'll find a launch strategy that actually works and cuts through the noise in the online space. Here's the truth: your audience has gotten smarter about your launch patterns, and it's time for you to evolve.

I share my unfiltered thoughts on:

Why copying your coach's exact launch strategy is killing your conversions
The missing element of exclusive marketing that big brands nail (and we don't)
How to retrain your audience's buying behavior without losing them
Why stacking multiple campaigns beats back-to-back launches every time

Most importantly, I explain why we need to move beyond the typical A/B launch model and create more sophisticated, segmented approaches to reaching our ideal clients. If you're planning your 2025 launch strategy or feeling frustrated with your current launch results, this episode provides fresh perspectives on how to evolve your approach.

For those wrapping up their 2024 launches and heading into Black Friday, I offer specific guidance on how to use the rest of this year to retrain your audience and prepare for a more strategic 2025. Stay tuned for my special Black Friday announcement at the end!

Connect with me:

EP 113 - Why Bold Opinions Are One of Your Brands Greatest Assets

Brand Your Way to A Million

05/30/24 • 28 min

People pleasing creates watered down brands. If you're a people pleaser, I want you to ask yourself to name three people that are actually pleased with you and being LOUD about it. It's hard to bring out bold, enthusiastic opinions in other people if you're not sharing them yourself.

Think about your favorite celebrities. People rally around celebrities because of their brand! And part of building their brand comes from super bold actions and statements. From one confident claim, we can all guess what their next move might be. We can start to feel like we understand them and even know them on a deeper level.

I think we're all a little bit afraid that we'll sound like a hater if we share our boldest opinions. But here's the thing: you're only a hater if you have no other solutions. I've been guilty of this before! I used to be totally against website templates. But was I coming to the table with a solution for people who weren't ready for a full rebrand? Nope! So I've been a bit of a hater before and I'm sure you have too.

But the great news is, we're all allowed to evolve and change our opinions over time. Yes, it's important to have conviction and congruency in your brand. So don't go out and flip flop with contradicting opinions every week. We don't want to encourage distrust. But there is a way to change your opinion and stay on brand! Tune in till the end for the inside scoop.

In this episode, we're chatting about:

Why brands that don't center bold opinions have a hard time finding aligned clients
Reframing "mean girl energy"
The difference between a hater and a business owner that knows who they are
How to change your mind without feeling off-brand

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue

EP 122 - When Is It Time To Create Multiple Instagram Accounts For Your Brand?

Brand Your Way to A Million

08/01/24 • 33 min

It's Highflier Powerhouse's brand birthday! So in honor of this milestone, I'm digging into my decision to create a separate Instagram account to explore more of my personal brand. We'll be digging into questions like "when is it time to create multiple Instagram accounts for your business? Why should you do it? Why shouldn't you do it?"

In order to understand the framework behind my decision, go listen to episode 110 where I go into the specifics of the Personal Brand Pyramid. At the end of the day, the decision to have multiple accounts is personal to you and your goals. For me, I originally started a separate account and set strong boundaries in place for security reasons. Building my personal brand was never about revealing all of the fine details of my life to strangers on the internet.

Instead of focusing too much on relatability, I was focused on relevance. Because here's the thing: you can convert even more followers when your brand is relevant to them versus being super relatable. When people have two separate accounts that end up basically serving the same function, or one account goes dry, it's usually because they haven't sat down and thought of a clear way that they want to represent their brand moving forward.

So you'll walk away from today's episode with confidence that your Instagram accounts are all serving a specific purpose to move the needle forward for you.

Related Episodes:

EP 110 - My Framework for Marketing with the Personal Brand Pyramid

Connect with me:

EP 129 - Here's The Missing Link That Will Increase Conversions In Your Business This Quarter

Brand Your Way to A Million

09/19/24 • 20 min

Investing in your branding is not all about building up your confidence. That's a fun byproduct, don't get me wrong! But at the end of the day, it's about your audience.

When you can get high quality visuals and branding to communicate what makes you different, you've gained access to your most ideal client. Before then, I can gaurantee you, you're losing out on business because of unaligned branding.

Even if you're consistently getting inquiries and clients, you have to ask yourself: are all of these ideal clients? If the answer is no, you've probably got some brand elements that aren't communicating effectively. Through real-life examples, you'll see how clear, consistent branding can set you apart in a competitive market, ensuring that your message resonates and drives more inquiries and sales.

Here's one stand out tip from the episode: anytime you recieve an objection, it should become a theme in your content. Don't answer a question once and move on! For Highflier Powerhouse, we heard from a potential client that they noticed other design agencies have a consistent vibe in their portfolios. They were wondering why our portfolio was all over the map from one client to the next.

This objection alone helped us understand and highlight something that sets us apart: we're not cookie cutter. Every single client is getting a highly individualized experience. These are the types of revelations that have to come across in your branding. It's not all about having some cool photos to share.

In this episode, we're chatting about:

The Impact of Visuals on Confidence
The misconception that rebranding is all about boosting your own confidence
Tangible results that come from high quality visuals
Why you might be losing dream clients with unaligned branding

Connect with me:

EP 97 - High-Ticket Brand: The Photoshoot You Need to Convert High-Ticket Buyers

Brand Your Way to A Million

03/14/24 • 19 min

In this episode of Becoming the Brand Podcast, Jasmine discusses the importance of photo shoots in building a brand. She highlights how the industry has evolved, making photo shoots more accessible to all businesses. Jasmine emphasizes the need for photo shoots to be creative and not basic, as they play a crucial role in attracting and converting high ticket clients. She provides insights on planning photo shoots on a budget and finding the right photographer. Jasmine also emphasizes the importance of brand aesthetics and the impact of photos on first impressions. She shares tips on balancing creativity and usability in photo shoots and avoiding tacky creative decisions. Lastly, Jasmine discusses the role of photo shoots in attracting and converting cold leads. Takeaways

Photo shoots are essential for building a brand and attracting high ticket clients.
The industry has evolved, making photo shoots more accessible to businesses of all sizes.
Photo shoots should be creative and not basic, as they communicate the value and credibility of a brand.
Balancing creativity and usability is important to ensure photo shoots are effective in attracting and converting clients.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Chapters

00:00 Introduction to Photo Shoots
01:07 The Changing Landscape of Photo Shoots
03:22 Planning a Photo Shoot for High Ticket Clients
04:19 The Importance of Brand Aesthetics
05:41 The Impact of Photos on First Impressions
06:34 The Value of Early Photo Shoots
07:30 Finding the Right Photographer on a Budget
08:01 Getting ROI from a Photo Shoot
09:07 Communicating Value through Photos
10:06 Balancing Creativity and Usability in Photo Shoots
11:57 Avoiding Tacky Creative Decisions
16:14 Being Intentional in Photo Shoots
22:33 Conclusion and Webinar Promotion

EP 154 - Creativity Isn't Slow: How to Make Fast Decisions That Convert

Brand Your Way to A Million

03/13/25 • 22 min

Your perfectionism isn't making your marketing better, it's making you miss opportunities.

As the founder of a seven-figure design agency, I've noticed a common pattern among clients: they're spending too much time overthinking creative decisions and not enough time ideating new possibilities. The truth is, creativity doesn't have to be slow, and quick decisions often lead to better results than endless refinement.

Instead of giving yourself months to make creative choices, try setting strict deadlines and trusting your instincts. When you have five months to make a decision, you'll take five months. But when you have five days, you'll be amazed at how quickly your brain adapts and produces results. The key is shifting from execution mode to ideation mode, dedicating specific time for creative thinking rather than endless tweaking.

In this episode, I break down how to make faster creative decisions without sacrificing quality, including practical exercises like lightning rounds and three-try limits. Whether you're struggling with content creation, launch planning, or general marketing decisions, you'll learn how to leverage creativity as a catalyst for action rather than a barrier to progress.

In today's episode, we're chatting about:

• Why creativity should speed up your progress, not slow it down

• How to use time constraints to boost creative decision-making

• The crucial difference between ideation and execution time

• Practical exercises for faster creative thinking

• Why your best ideas often come from quick decisions

Connect with me:

Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

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FAQ

How many episodes does Brand Your Way to A Million have?

Brand Your Way to A Million currently has 160 episodes available.

What topics does Brand Your Way to A Million cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Brand Your Way to A Million?

The episode title 'EP 114 - Welcome to Brand Your Way To A Million! Here's Our Full Rebrand Recap' is the most popular.

What is the average episode length on Brand Your Way to A Million?

The average episode length on Brand Your Way to A Million is 26 minutes.

How often are episodes of Brand Your Way to A Million released?

Episodes of Brand Your Way to A Million are typically released every 7 days.

When was the first episode of Brand Your Way to A Million?

The first episode of Brand Your Way to A Million was released on Jun 24, 2022.

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Brand Your Way to A Million

Jasmine Haitalani

Top 10 Brand Your Way to A Million Episodes

FAQ

How many episodes does Brand Your Way to A Million have?

What topics does Brand Your Way to A Million cover?

What is the most popular episode on Brand Your Way to A Million?

What is the average episode length on Brand Your Way to A Million?

How often are episodes of Brand Your Way to A Million released?

When was the first episode of Brand Your Way to A Million?

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