EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works

11/14/24 • 31 min

Are your launches not converting like they used to? If you're feeling frustrated with diminishing returns and wondering why your tried-and-true launch strategy isn't working anymore, this episode is going to shake up everything you think you know about launching.

In this episode, I dive deep into why traditional launch strategies might not work in 2025 and what needs to change. I break down the three essential elements needed for successful launch campaigns: creative and exclusive marketing, a solid sales strategy, and a launch model that truly works for your business.

Drawing inspiration from major brands like Apple and Skims, we'll find a launch strategy that actually works and cuts through the noise in the online space. Here's the truth: your audience has gotten smarter about your launch patterns, and it's time for you to evolve.

I share my unfiltered thoughts on:

Why copying your coach's exact launch strategy is killing your conversions
The missing element of exclusive marketing that big brands nail (and we don't)
How to retrain your audience's buying behavior without losing them
Why stacking multiple campaigns beats back-to-back launches every time

Most importantly, I explain why we need to move beyond the typical A/B launch model and create more sophisticated, segmented approaches to reaching our ideal clients. If you're planning your 2025 launch strategy or feeling frustrated with your current launch results, this episode provides fresh perspectives on how to evolve your approach.

For those wrapping up their 2024 launches and heading into Black Friday, I offer specific guidance on how to use the rest of this year to retrain your audience and prepare for a more strategic 2025. Stay tuned for my special Black Friday announcement at the end!

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I share my unfiltered thoughts on:

Why copying your coach's exact launch strategy is killing your conversions
The missing element of exclusive marketing that big brands nail (and we don't)
How to retrain your audience's buying behavior without losing them
Why stacking multiple campaigns beats back-to-back launches every time

Connect with me:

Previous Episode

EP 136 - 4 Launch Strategies That Actually Work in 2024

Ever wonder how brands like Skims and Poppy seem to sell out instantly? Especially if you've experienced those launches that feel like screaming into a void, this episode is for you. After analyzing dozens of successful launches (and helping our clients generate millions in revenue), I've cracked the code on what actually works in today's market - and I'm spilling all the tea in this episode.

Here's the truth: the rinse-and-repeat launch strategy that worked in 2020 is dead. But that doesn't mean you need a Kardashian-sized budget to create buzz and drive sales. In fact, the most successful brands are using four specific types of launches that you can start implementing right now.

In this episode, I'm breaking down:

The four launch types that are actually converting in 2024 (and exactly when to use each one)
Why your "signature" launch might be falling flat (and how to fix it)
How to create "surprise" launches that actually feel surprising
The secret to making seasonal launches work (hint: it's not just about holidays)
Real examples from celebrity brands that you can model (without their massive budgets)

Whether you're planning your next launch or trying to understand why your last one didn't hit the mark, this episode will give you a fresh perspective on how to create marketing campaigns that actually convert in today's market.

Plus, I'm sharing the exact framework we use with our Design on Demand clients to help them create launches that feel innovative, not repetitive. Trust me, you'll never look at your launch strategy the same way again.

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Next Episode

EP 138 - The Evergreen Marketing Masterclass: Your Top Questions Answered to Create Year-Round Sales

Ever feel like you're stuck in the endless cycle of launching, or wondering why your evergreen offers aren't converting? Let's talk about it.

In this episode, I'm pulling back the curtain on what really makes marketing work - whether you're launching or selling evergreen. Here's the truth: most people are so focused on time-based urgency that they're missing the bigger picture.

I'm answering real questions from both launchers and evergreen sellers, and breaking down exactly how to create a strategy that sells consistently without burning yourself out.

In this episode, we're chatting about:

Why focusing solely on "cart closing" urgency is killing your sales potential
How to sell multiple offers simultaneously without confusing your audience
The secret to maintaining exclusivity while selling year-round
What most people get wrong about client objections (hint: it's not just about timing)

Whether you're tired of the launch hamster wheel or frustrated with your evergreen results, this episode will give you practical strategies you can implement right away.

Plus, I'm sharing real examples of how to create marketing campaigns that actually convert - no matter which strategy you choose.

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