EP 96 - High-Ticket Brand: The Offers You Need to Convert High-Ticket Buyers

03/11/24 • 37 min

In this episode, Jasmine discusses the importance of structuring offers to sign high-ticket clients consistently and branding offers competitively. She shares her offer journey, starting with a website-only package and evolving to the rebrand experience. Jasmine also introduces the direction day offer and design on demand retainer. She explains the creation of Brand Revenue Lab to address the gap in understanding branding and offers. Jasmine emphasizes the need for innovation, customization, and a branded client experience in successful offers. Takeaways

Create offers that solve a specific problem and are positioned competitively in the market.
Evolve and refine your offers based on feedback, industry trends, and client needs.
Brand your offers to communicate your unique selling points and attract high-ticket clients.
Focus on the client experience and make it intentional and aligned with your brand values.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience

Chapters

00:00 Introduction and Recap of Offer Journey
03:03 Creating the First Offer: Website Only Package
05:47 Evolving the Offer: Mini Site Package
08:54 Focusing on One Offer: Branding and Website Design
11:57 Adding Photo Shoot Direction and Direction Day Offer
20:51 Introducing Design on Demand Retainer
25:05 Creating Brand Revenue Lab and Solving Branding Gap
30:01 Adding Photo Shoot Fundamentals and Website Templates to Brand Revenue Lab
36:05 Key Considerations for Creating a Successful Offer
38:02 Importance of Branding the Client Experience
38:53 Conclusion and Invitation to Webinar

Create offers that solve a specific problem and are positioned competitively in the market.
Evolve and refine your offers based on feedback, industry trends, and client needs.
Brand your offers to communicate your unique selling points and attract high-ticket clients.
Focus on the client experience and make it intentional and aligned with your brand values.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Chapters

00:00 Introduction and Recap of Offer Journey
03:03 Creating the First Offer: Website Only Package
05:47 Evolving the Offer: Mini Site Package
08:54 Focusing on One Offer: Branding and Website Design
11:57 Adding Photo Shoot Direction and Direction Day Offer
20:51 Introducing Design on Demand Retainer
25:05 Creating Brand Revenue Lab and Solving Branding Gap
30:01 Adding Photo Shoot Fundamentals and Website Templates to Brand Revenue Lab
36:05 Key Considerations for Creating a Successful Offer
38:02 Importance of Branding the Client Experience
38:53 Conclusion and Invitation to Webinar

Previous Episode

EP 95 - What You Need to Build A Six Figure Brand As A Coach or Service Provider

In this episode, Jasmine discusses the importance of building a brand foundation and understanding your brand archetype in order to build a successful six-figure brand as a service-based business owner. She emphasizes the difference between growing a business and growing a brand, and how a strong brand foundation can set you up for long-term success. Jasmine introduces the concept of brand archetypes and explains how they can help you position yourself as an expert and attract clients consistently. She also highlights the importance of leveraging your archetype to make a big impact and sign high-paying clients. Takeaways

Building a brand foundation is essential for long-term success and scalability.
Understanding your brand archetype can help you position yourself as an expert and attract clients consistently.
Leveraging your brand archetype can help you make a big impact and sign high-paying clients.
Mastering the skill of attracting cold leads is crucial for building a six-figure brand.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters

00:00 Building a Brand vs Growing a Business
01:27 The Importance of a Strong Brand Foundation
05:19 Avoiding Undercharging and Maintaining Self-Respect
06:19 Understanding Your Brand Archetype
07:21 The Five Brand Archetypes
09:48 Implementing Your Brand Archetype
18:08 Using Your Archetype to Sign Clients Consistently
20:30 Making a Big Deal Out of Your Clients
21:13 Positioning Your Brand as an Expert
23:38 Implementing Your Archetype in Selling and Marketing
25:32 Assessing Your Brand Archetype Implementation
28:19 The Importance of Brand Foundation and Archetype
29:46 Mastering the Skill of Attracting Cold Leads

Next Episode

EP 97 - High-Ticket Brand: The Photoshoot You Need to Convert High-Ticket Buyers

In this episode of Becoming the Brand Podcast, Jasmine discusses the importance of photo shoots in building a brand. She highlights how the industry has evolved, making photo shoots more accessible to all businesses. Jasmine emphasizes the need for photo shoots to be creative and not basic, as they play a crucial role in attracting and converting high ticket clients. She provides insights on planning photo shoots on a budget and finding the right photographer. Jasmine also emphasizes the importance of brand aesthetics and the impact of photos on first impressions. She shares tips on balancing creativity and usability in photo shoots and avoiding tacky creative decisions. Lastly, Jasmine discusses the role of photo shoots in attracting and converting cold leads. Takeaways

Photo shoots are essential for building a brand and attracting high ticket clients.
The industry has evolved, making photo shoots more accessible to businesses of all sizes.
Photo shoots should be creative and not basic, as they communicate the value and credibility of a brand.
Balancing creativity and usability is important to ensure photo shoots are effective in attracting and converting clients.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Chapters