EP 114 - Welcome to Brand Your Way To A Million! Here's Our Full Rebrand Recap

06/06/24 • 34 min

1 Listener

If you’ve been a fan of Becoming The Brand for a while, don’t fret. Your favorite podcast still exists, it’s just undergone a rebrand! So today, the podcast is actually a perfect example to take you behind the scenes into the rebranding process. We’ll start with why I felt like now was the time for a rebrand, what elements we intentionally changed, and close out with what the plan is moving forward.

Believe it or not, I actually didn’t plan on changing the direction of the podcast until the final days of the rebrand. If you’re on the email list, you’ve been getting updates and sneak peaks along the way but today, we’re really getting into the intentionality behind every choice. From choosing to go with a rebrand instead of a refresh to the details of our most recent photoshoot, we’re covering it all!

This episode is going to be especially valuable to you if you're in stages of deciding whether you want to rebrand or not. It can be a tricky decision. You'll find yourself wondering - should I just do a brand refresh? Do I just need new photos? What's working and what's not? So I'm excited to take you behind the scenes into our thought process to help you make that decision for your business. On top of the rebrand, we've got some new and improved resources for you. So if you're more of a reader than a listener, go check out the episode in blog form over on our website.

In this episode, we're chatting about:

How to answer the question "how often do I need to rebrand?"
Why design trends can affect the way cold leads react to your brand
What we loved about our first rebrand
The reason behind this rebrand
Behind the scenes on the entire process of rebranding

Connect with me:

Read the full blog post HERE
Instagram
Facebook

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

In this episode, we're chatting about:

How to answer the question "how often do I need to rebrand?"
Why design trends can affect the way cold leads react to your brand
What we loved about our first rebrand
The reason behind this rebrand
Behind the scenes on the entire process of rebranding

Connect with me:

Read the full blog post HERE
Instagram
Facebook

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue

Previous Episode

EP 113 - Why Bold Opinions Are One of Your Brands Greatest Assets

People pleasing creates watered down brands. If you're a people pleaser, I want you to ask yourself to name three people that are actually pleased with you and being LOUD about it. It's hard to bring out bold, enthusiastic opinions in other people if you're not sharing them yourself.

Think about your favorite celebrities. People rally around celebrities because of their brand! And part of building their brand comes from super bold actions and statements. From one confident claim, we can all guess what their next move might be. We can start to feel like we understand them and even know them on a deeper level.

I think we're all a little bit afraid that we'll sound like a hater if we share our boldest opinions. But here's the thing: you're only a hater if you have no other solutions. I've been guilty of this before! I used to be totally against website templates. But was I coming to the table with a solution for people who weren't ready for a full rebrand? Nope! So I've been a bit of a hater before and I'm sure you have too.

But the great news is, we're all allowed to evolve and change our opinions over time. Yes, it's important to have conviction and congruency in your brand. So don't go out and flip flop with contradicting opinions every week. We don't want to encourage distrust. But there is a way to change your opinion and stay on brand! Tune in till the end for the inside scoop.

In this episode, we're chatting about:

Why brands that don't center bold opinions have a hard time finding aligned clients
Reframing "mean girl energy"
The difference between a hater and a business owner that knows who they are
How to change your mind without feeling off-brand

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue

Next Episode

EP 115 - The Stages of Brand Awareness: Breaking Out of the Income Plateau

If your income was steadily growing for a while only to come to a mysterious halt, it might be time to check on your brand awareness. The plateau is actually not as mysterious as it might seem! When you understand the different stages of brand awareness, it's so much easier to break to the next level.

Brand awareness is one of the most underutilized areas of branding. So many people will get a nice, shiny new brand and think that's that. The thing is, new branding will only get you so far if you're not constantly evolving your marketing to keep up with your buyers. Think of it like meme culture. The first time you see a meme, you might laugh and share it with your friends. The second time, you might laugh but you're no longer sharing it. The next time, the joke is old and you've moved on.

You want to stay ahead of the curve of people's attention. In the final stage of brand awareness, you're converting people instantly. Whether it's through word of mouth of completely cold leads stumble on your website, brand awareness is strong enough to convert. Tune in because we'll be discussing the stage that most people get stuck on and how exactly to break past that threshold!

In this episode, we're chatting about:

Why brand awareness is so important
What is brand awareness?
The stages of brand awareness
Why you'll need stronger brand awareness with each stage in your business

Connect with me:

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue