EP 97 - High-Ticket Brand: The Photoshoot You Need to Convert High-Ticket Buyers

03/14/24 • 19 min

In this episode of Becoming the Brand Podcast, Jasmine discusses the importance of photo shoots in building a brand. She highlights how the industry has evolved, making photo shoots more accessible to all businesses. Jasmine emphasizes the need for photo shoots to be creative and not basic, as they play a crucial role in attracting and converting high ticket clients. She provides insights on planning photo shoots on a budget and finding the right photographer. Jasmine also emphasizes the importance of brand aesthetics and the impact of photos on first impressions. She shares tips on balancing creativity and usability in photo shoots and avoiding tacky creative decisions. Lastly, Jasmine discusses the role of photo shoots in attracting and converting cold leads. Takeaways

Photo shoots are essential for building a brand and attracting high ticket clients.
The industry has evolved, making photo shoots more accessible to businesses of all sizes.
Photo shoots should be creative and not basic, as they communicate the value and credibility of a brand.
Balancing creativity and usability is important to ensure photo shoots are effective in attracting and converting clients.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience

Chapters

00:00 Introduction to Photo Shoots
01:07 The Changing Landscape of Photo Shoots
03:22 Planning a Photo Shoot for High Ticket Clients
04:19 The Importance of Brand Aesthetics
05:41 The Impact of Photos on First Impressions
06:34 The Value of Early Photo Shoots
07:30 Finding the Right Photographer on a Budget
08:01 Getting ROI from a Photo Shoot
09:07 Communicating Value through Photos
10:06 Balancing Creativity and Usability in Photo Shoots
11:57 Avoiding Tacky Creative Decisions
16:14 Being Intentional in Photo Shoots
22:33 Conclusion and Webinar Promotion

Photo shoots are essential for building a brand and attracting high ticket clients.
The industry has evolved, making photo shoots more accessible to businesses of all sizes.
Photo shoots should be creative and not basic, as they communicate the value and credibility of a brand.
Balancing creativity and usability is important to ensure photo shoots are effective in attracting and converting clients.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Chapters

00:00 Introduction to Photo Shoots
01:07 The Changing Landscape of Photo Shoots
03:22 Planning a Photo Shoot for High Ticket Clients
04:19 The Importance of Brand Aesthetics
05:41 The Impact of Photos on First Impressions
06:34 The Value of Early Photo Shoots
07:30 Finding the Right Photographer on a Budget
08:01 Getting ROI from a Photo Shoot
09:07 Communicating Value through Photos
10:06 Balancing Creativity and Usability in Photo Shoots
11:57 Avoiding Tacky Creative Decisions
16:14 Being Intentional in Photo Shoots
22:33 Conclusion and Webinar Promotion

Previous Episode

EP 96 - High-Ticket Brand: The Offers You Need to Convert High-Ticket Buyers

In this episode, Jasmine discusses the importance of structuring offers to sign high-ticket clients consistently and branding offers competitively. She shares her offer journey, starting with a website-only package and evolving to the rebrand experience. Jasmine also introduces the direction day offer and design on demand retainer. She explains the creation of Brand Revenue Lab to address the gap in understanding branding and offers. Jasmine emphasizes the need for innovation, customization, and a branded client experience in successful offers. Takeaways

Create offers that solve a specific problem and are positioned competitively in the market.
Evolve and refine your offers based on feedback, industry trends, and client needs.
Brand your offers to communicate your unique selling points and attract high-ticket clients.
Focus on the client experience and make it intentional and aligned with your brand values.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Chapters

00:00 Introduction and Recap of Offer Journey
03:03 Creating the First Offer: Website Only Package
05:47 Evolving the Offer: Mini Site Package
08:54 Focusing on One Offer: Branding and Website Design
11:57 Adding Photo Shoot Direction and Direction Day Offer
20:51 Introducing Design on Demand Retainer
25:05 Creating Brand Revenue Lab and Solving Branding Gap
30:01 Adding Photo Shoot Fundamentals and Website Templates to Brand Revenue Lab
36:05 Key Considerations for Creating a Successful Offer
38:02 Importance of Branding the Client Experience
38:53 Conclusion and Invitation to Webinar

Next Episode

EP 98 - High-Ticket Brand: The Website You Need to Convert High-Ticket Buyers

In this episode, Jasmine discusses the importance of having a strategic website that can attract and convert cold leads, particularly high ticket buyers. She emphasizes the need for a website that goes beyond aesthetics and focuses on functionality and positioning. Jasmine highlights the mistakes people make when DIYing their websites and the benefits of using website templates designed for cold lead conversion. She explains the importance of clear messaging and creating a binge-worthy website experience. Jasmine also discusses the optimization of sales pages for cold leads and the role of brand work in attracting clients. Takeaways

A strategic website is essential for attracting and converting cold leads, especially high ticket buyers.
DIYing a website can lead to visual appeal but may lack the ability to convert cold leads.
Website templates designed for cold lead conversion offer a unique look and customization options.
Clear messaging and a binge-worthy website experience are crucial for attracting and engaging potential clients.
Optimizing sales pages with relevant information helps cold leads make informed decisions.
Consistency in brand messaging across platforms is important for building trust and attracting clients.
Knowing when to consider a rebrand versus focusing on brand work is essential for business growth.
A comprehensive brand strategy goes beyond website templates and includes all aspects of branding to attract high-paying clients.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience

Chapters